ROUNDUP: RECENT POSTS FROM CAPITAL IDEAS MEMBERS

Find the full posts on these members’ LinkedIn profiles or at their website. We’ll curate a selection every Friday in our LinkedIn group, Capital Ideas Alberta. To bring yours to our attention, email it to hello@capitalideascalgary.com or post to LinkedIn with the hashtag # capitalideas.

From “What to do if your business has a financial crisis” by Dylan Gallagher, founder at Bridge Capital ( bridgecap.ca):

“The first thing to do when faced with a difficult financial situation is to realize and believe that the moment will pass. Don’t get me wrong. A financial crisis needs to be taken seriously but your ability to successfully see yourself through it will be based on how grounded you are in reality without letting your emotions get in the way.”

From “Words and images — Creating a marketing campaign” by Amanda Schewaga, owner of The Marketing Girl ( themarketinggirl.com):

“There comes a point in the planning of any marketing campaign — after you’ve determined your audience, crafted your key messages and set a budget and timeline — when you need to choose the words and images that are going to carry your key messages to your audience. This is an exciting process as it means putting the finishing touches on your campaign, but it’s also important that you take the time to choose correctly.”

From “Lose your job? 10 things you shouldn’t do!” by Wilma Slenders, founder at Transcend Management Advisors Inc. ( transcendmgt.com):

“Don’t: Immediately start looking for another role. You might say, ‘ I need to support my family and haste is important.’ If you’re still dealing with the impact of a termination or layoff, your feelings will show up in your interactions with others. Do: Take a bit of time off to rest, recover, and reflect.”