ART FOR EVERYBODY
It’s no secret many Calgarians are suffering due to the economic downturn, so anything that can bring a little cheer to their lives is to be celebrated. That’s certainly the case with the Arts and Culture Pass program, which has been expanded to allow more people of limited means to enjoy performances and other events.
The program’s promoters are quite right in pointing out art and culture are integral parts of a rewarding life, and that’s especially true for the many Calgarians struggling to make ends meet.
“It’s an exciting program — because art just makes life better. It promotes depth of experience, it increases happiness and quality of life,” says Paul McIntyre Royston, CEO of the Calgary Public Library Foundation.
“With unemployment at staggering levels, the pass brings the imagination and vibrancy of theatre, opera, museums, music and festivals to Calgarians at a time when wonder and creativity are needed most.”
The exciting initiative began in 2010, when the Calgary Public Library tested the program with support from the Calgary Foundation at five community libraries in high-needs neighbourhoods. Today, it is thriving, thanks to Sun Life Financial and more than 40 community arts partners that have invested a combined $1 million into making the lives of others richer.
The program provides thousands of free event tickets through our public libraries, allowing low-income Calgarians to attend shows offered by Alberta Ballet, Calgary Philharmonic Orchestra, Theatre Calgary and dozens of other arts groups. To qualify for a pass, individuals and families must possess a City of Calgary recreation fee assistance card — which proves financial need — and a valid library card.
U.S. President John F. Kennedy once said, “If art is to nourish the roots of our culture, society must set the artist free to follow his vision wherever it takes him.”
That’s all well and good, but if segments of our community are unable to enjoy the creative results of artists because of a shortage of money, then Calgary is a little poorer. The supporters of the Arts and Culture Pass program deserve praise for helping to ensure that’s not the case.
The effort is a simple, but powerful way of ensuring that everyone is able to experience the magic of creative human expression, whether it’s a laugh-out-loud stage play or a stirring orchestral performance. The gesture reflects well on our caring city and will pay dividends in hard times and good, given the fact there are always Calgarians who can use a little joy in their life.
Bravo.