Kim’s takes show on the road
Sitcom promotes season 2 with cross-country tour
Kim’s Convenience
Season 2 debuts Sept. 26
What do you do if your new Canadian sitcom strikes gold its very first season, becoming the toprated domestic comedy on any channel?
If you’re the CBC, and that show is the critically acclaimed Kim’s Convenience, you double down and showcase the season 2 launch with a cross-country promotional tour and fan experience.
The series, which returns Sept. 26, is visiting Vancouver on Tuesday before heading to Calgary (Sept. 21), Ottawa (Sept. 26), Montreal (Oct. 1) and St. John’s (Oct. 3).
“It’s almost like an old-school rock ’n’ roll tour,” says Paul SunHyung Lee, who plays poker-faced convenience store owner Mr. Kim, a.k.a. Appa.
Lee is thrilled to be participating in a Canadian TV promotion that will not only “pump the show, but pump the actors.
“In Canada, we don’t do the big star system,” he said while wrapping production on the new season last week in Toronto.
“To have this opportunity to promote the hell out of the series and the actors is beyond my wildest dreams.”
Set in downtown Toronto, Kim’s Convenience focuses on the lives of a Korean-Canadian family which owns a corner store.
Lee is especially proud that all Canadians have embraced the show “not just the Korean community. It has become a show that has transcended culture.”
The tour will allow fans to get up close and personal with Lee plus cast members Jean Yoon (Mrs. Kim, or Umma), Simu Liu (estranged son Jung), Andrea Bang (daughter Janet), Andrew Phung (Jung’s pal Kimchee) and Nicole Power (Handy Car Rental manager Shannon).
Born in South Korea and raised in Calgary, Lee, 45, has spent more than half his life as an actor.
He’s been one of those actors you’ve seen but can’t name, with credits on everything from Train 48 to Degrassi.
Appa was his first shot at a series lead and he aced it, winning the Canadian Screen Award as best actor in a continuous leading role.
For her work on the series, Yoon won an ACTRA Award, beating out the likes of Catherine O’Hara and Tatiana Maslany in the process. “Humbled is the word,” says Yoon.
She’s also thrilled to be taking the show on the road.
“It’s exhilarating,” she says. “We’re all really proud of the work we’ve done this season.
“The stories, they’re more adventurous and the comedy is zinging right out from every character.”
Other cast members returning to their hometowns include Bang (who lives in Vancouver), Power (from Newfoundland and Labrador) and Phung, who like Lee is from Calgary.
Former CTV boss and Kim’s executive producer Ivan Fecan sees the cross-country tour as a way to take the series past the big urban centres of Toronto and Vancouver — markets that drew the most ad dollars last year — and into the rest of Canada.
The best way to do that, he feels, is capitalize on the first season momentum by connecting this cast with fans of the series.
“To be really blunt, these were not household names,” he says of when the series was launched last season.
Now, with strong critical reviews as well as an average minute audience at close to 900,000 viewers — as well as a lift from summer reruns and Air Canada viewing — Fecan feels the time is right to take the show directly to the fans.