Online business, food sales bolster Walmart numbers
Big-box stores fare well overall despite anxiety about Amazon’s encroachment
A surging online business and strong food sales boosted Walmart’s results Thursday ahead of the holiday season, a day after its rival Target offered a cautious forecast that overshadowed progress it has made in bringing more customers to its stores.
And Best Buy, the nation’s largest consumer electronics chain, reported a boost in third-quarter profit and sales, but its results and outlook fell short of Wall Street expectations. The chain cited severe hurricanes in the U.S. South and a later unveiling of the new iPhone X.
Still, the big-box stores fared well overall, at least temporarily allaying fears that Amazon is a death knell for this sector. With consumer spending solid and unemployment low, the National Retail Federation trade group expects holiday sales to at least match the 3.6-per-cent growth of a year ago. Analysts at Bain & Co. expect Amazon to capture about half of the total growth this holiday season, pushing retailers to spend heavily at its stores and online.
But Walmart’s huge investments in its online business and its fleet have helped to put distance between itself and other traditional retailers. Since buying Jet.com for more than US$3 billion last year, Walmart has added online services, acquired brands like Bonobos and ModCloth and vastly expanded the number of items on its site.
“Walmart’s online performance continues to validate its substantial investments in this critical channel, including its purchase of Jet.com,” Moody’s lead retail analyst Charlie O’Shea said in a note.
E-commerce sales grew 50 per cent, though Walmart has a long way to get even close to Amazon’s dominance online. Walmart said in October that U.S. e-commerce sales should be about US$11.5 billion this year and it expects global e-commerce to be US$17.5 billion. That’s still less than 4 per cent of overall sales. That compares with Amazon’s $94.66 billion in the last calendar year.
Amazon has been building its network of services too, using its US$99-a-year Prime membership with same-day and even one-hour shipping options to develop loyalty. And Amazon’s purchase of Whole Foods Market this past summer has raised the competitive stakes in the food business.
Walmart says its food business, critical to drawing shoppers into its stores, had the strongest quarterly performance in nearly six years.
Best Buy is also facing the challenge from Amazon’s expansion of services and products.
“As we head into the teeth of the holiday shopping season, the key for Best Buy to maximize its profitability and therefore success will be how well it manages its promotional cadence as Walmart and Amazon continue their heavyweight battle for market share across many categories,” O’Shea said.
Overall, Walmart posted quarterly revenue of US$123.18 billion, surpassing Wall Street forecasts of US$121.05 billion. Sales at stores open at least a year rose 2.7 per cent for the U.S. division, the biggest gain since the first quarter of 2009. Customer counts rose 1.5 per cent, and Walmart said shoppers added one extra item to their cart, which helped boost sales.
The company has been aggressively cutting prices and has overhauled its shipping strategy and is planning to double the number of store-curb pickup for groceries ordered online to 2,000 by next year.
Rival Target is also testing storecurb pickup for online grocery orders at 50 stores in the Minneapolis area, but it’s playing catch-up.