Calgary Herald

TESLA LEAVES RIVALS IN THE DUST WITH SUPERCAR

Musk rolls out new $200K Roadster that tops out at more than 400 km/h

- BARRY RITHOLTZ Barry Ritholtz is a Bloomberg View columnist. He founded Ritholtz Wealth Management and was chief executive and director of equity research at FusionIQ, a quantitati­ve research firm. Bloomberg

Tesla Inc. founder and chief executive officer Elon Musk has introduced the company’s new electricpo­wered tractor trailer.

The “Semi” goes 800 kilometres on a charge, uses Tesla’s semiautono­mous driving system, with lane keeping and autobrakin­g. The truck has lower centre of gravity than traditiona­l haulers, dramatical­ly reducing rollover risk; dynamic torque distributi­on lowers the chance of jack-knifing. Musk promised the truck “will not break down for a million miles.” That wasn’t the big news. Musk, in a very Steve Jobs-like, “Oh, and one more thing” moment, introduced the Tesla Roadster.

The US$200,000, all-wheel drive supercar goes 0-100 km/ h in a mind-blowing 1.9 seconds, making it the fastest production car ever. Oh, and it tops out at more than 400 km/ h.

Why does speed matter? Automakers have been sponsoring racing teams since the beginning of the automobile. Manufactur­ers have seen the merit in the “Win on Sunday, Sell on Monday” marketing formula; recent studies back up those beliefs.

Fast halo cars are aspiration­al vehicles created for shoppers. Lots of Chevy buyers spend time gawking at the slick new Corvette in the showroom; most end up buying sport-utility vehicles or ordinary sedans.

Many of the styling cues from the halo cars trickle down to the more pedestrian vehicles, as does the latest automotive technology, from anti-lock-braking systems to suspension improvemen­ts to aerodynami­cs to turbo chargers.

Two years ago, I suggested Musk create just such a halo car: “Put a sexier body on the Model S — lowslung, fat tires, gull-wing doors and steal share from Ferrari, Lamborghin­i, McLaren, Porsche, Bentley and Bugatti.”

Minus the gull-wings, the new Roadster is all that, and more.

When Musk first rolled out the Tesla Model S P100 “Ludicrous Mode” in 2015, reports noted that “sixty miles per hour (100 km/ h) in 2.8 seconds is crazy fast.”

For a fraction of the cost, the five-passenger, four-door sedan was competitiv­e with the likes of Lamborghin­i, Bentley and Porsche. It was not long before videos of the Tesla Model X P90D Ludicrous — a bulbous, ungainly SUV — was shown smoking a Ferrari F430 in a drag race.

Pure electric cars like the Roadster have several inherent performanc­e advantages, most notably immediate peak torque and a single-gear transmissi­on.

That’s a large part of the reason why these cars tend to beat their gasoline-powered competitor­s in drag races.

To be fair, the US$200,000 dollar F430 was produced between 200409, so it isn’t Ferrari’s latest greatest speed ship. That would be the LaFerrari, the company’s US$1.4million flagship. It has a 6.3-litre V-12 engine, with an electric hybrid drive, and makes an enormous 949 horsepower. That translates into 0–100 km/ h in 2.6 seconds.

In other words, LaFerrari owners pay an extra US$1.2 million dollars for the opportunit­y to be beaten by the new Roadster.

The same day Musk was rolling out his Roadster, the Wall Street Journal reviewed the brand new 2018 Porsche 911 GT2 (price, US$325,250 as tested) with the question “Is this the fastest streetcar ever?”

The answer — 0 to 100 in 2.7 seconds — was almost. But within six hours, once the Tesla Roadster was introduced, it wasn’t close. Perhaps the Porsche Mission E will eventually prove to be more competitiv­e.

Other supercars are suffering similar fates. The US$1.3-million McLaren P1 hits 100 in 2.7 seconds (tweaked versions can reach 100 in 2.4 seconds); the Porsche 918 Spyder goes 0-100 in 2.6 seconds and costs US$847,000. A six-figure upgrade shaves a few tenths of a second off that time, but not enough to beat a car that costs three-quarters of a million dollars less.

If these supercars can’t beat the Tesla, perhaps the next generation of “hypercars” can: Aston Martin’s Valkyrie and Mercedes-AMG Project One both cost about US$3 million. Undeniably beautiful and extremely limited in production, these spectacula­r cutting-edge cars in present form will both be slower than the Tesla Roadster.

The speed crown matters to automakers. As we noted earlier this week, most all of the major auto manufactur­ers have been frightened by Tesla into embracing hybrid and/or electric vehicles. How successful Tesla is as a car company is almost beside the point and is surely open to extended debate. But it has already forced the rest of the industry into following its electric lead.

Pure electric cars like the Roadster have several inherent performanc­e advantages, most notably immediate peak torque and a single-gear transmissi­on.

 ?? ELON MUSK/ TWITTER ?? Tesla is dominating the race with its US$200,000, all-wheel drive Roadster that goes 0-100 km/h in a mind-blowing 1.9 seconds, making it the fastest production car ever, says Barry Ritholtz. Supercar rivals like US$1.3-million McLaren P1 and the...
ELON MUSK/ TWITTER Tesla is dominating the race with its US$200,000, all-wheel drive Roadster that goes 0-100 km/h in a mind-blowing 1.9 seconds, making it the fastest production car ever, says Barry Ritholtz. Supercar rivals like US$1.3-million McLaren P1 and the...

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