Calgary Herald

Danskin unveils Jenna Dewan line

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Jenna Dewan has designed a clothing collection for dance brand Danskin.

The actress and dancer has acted as the face of the U.S. dancewear manufactur­er since 2016, showing off her athleticis­m in a number of campaigns.

Now, Dewan is putting her flair for fashion and knowledge of activewear to the test for the company, creating the 16-piece Jenna Dewan x Danskin line.

“I designed this line for active women who want to look comfortabl­e and chic when they work out and go to dance class, but also transition to night with boots and a jacket and make it an outfit that can go to dinner,” she said.

“I wanted to do a line that was comfortabl­e and chic and also wearable.”

Dewan’s collection includes a number of key pieces for dancers, such as leotards and leggings, as well as gym-friendly items like crop tops and sweatshirt­s.

For the range she chose a neutral colour palette featuring pops of maroon, rose gold and orange.

“It was such a fun process, picking the fabrics, the designs, the textures, the way it fits on the body.

“I love doing it,” the 37-yearold said. “It was a real collaborat­ion. We started with an idea. I explained what I was hoping to see in the line. Danskin was very supportive, and immediatel­y liked the vision.”

The new Jenna Dewan x Danskin line will be sold in stores and online starting in October.

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