Cochrane woman aims for podium in `Olympics of photographic art'
Picture of Telus Sky building attempts to capture pandemic's eerie quiet
A Cochrane photographer is in the running for a gold medal in a prestigious international competition for a photo depicting Calgary during last spring's COVID-19 lockdown.
Jacquie Matechuk is a finalist with Team Canada at the 2021 World Photographic Cup, a competition she said is considered the “Olympics of photographic art.”
The competition involves 38 countries, each curating a selection of the nation's best shots in six categories, taken by photographers from all corners of the country. A bronze, silver and gold medal is awarded in each category by a judging panel.
Four Canadian photographers, including Matechuk, are competing for a spot on the podium after finalists were announced last week. She is running in the commercial category, which encompasses an array of styles, competing against photographers from countries as distant as Brazil, Russia and New Zealand.
“It's so broad. It's everything from fashion to marketing materials, things you'd find in magazines, advertising a product, to architecture. So it was pretty neat to see the submissions from all the different countries, because everyone has a different influence and different environment,” she said. “It's a very neat challenge, and very fun to be part of.”
Matechuk's nominated photo is a black-and-white depiction of the Telus Sky building in downtown Calgary from street level, towering above the viewer.
She said it was shot in mid-april, about a month into the COVID -19 pandemic, during the peak of public-health restrictions that kept all but essential workers home. She wanted to capture the eerie quiet of the city's normally bustling core.
“I didn't see a vehicle, I didn't see people in the park, people on Stephen Avenue, it was just bizarre. I ended up staying a lot longer than
I thought I would, just me and the buildings. It was pretty neat,” Matechuk said.
“I don't know if I would have had the same appreciation of the ambience and the beauty of some of these buildings if it hadn't been so apocalyptic down there. It was literally a city for a million that was laid out bare for me to play with, is what it almost felt like.”
Medals will be awarded at a ceremony in Rome on April 19. Due
to COVID-19, it is not yet decided whether the event will go ahead in person, but event organizers say they are hopeful for a face-to-face ceremony.
Another Alberta photographer is also among Canada's four finalists. Dr. Ammara Sadiq, a family physician from Spruce Grove, is in the running for a Swan Lake-esque portrait of a ballerina.