MEC CEN­TURY RIDES

Canadian Cycling Magazine - - FEATURE -

Lo­ca­tion Bar­rie, Ont., and other lo­ca­tions across Canada Date July 15 (Bar­rie event) Dis­tances 100 km, 60 km Cost $45 Web­site events.mec.ca

MEC’S Cen­tury Ride in Horse­shoe Val­ley is just one of 20 the com­pany plans to host across the coun­try this year. With hills, well-stocked aid sta­tions and an après-ride cel­e­bra­tion, the event of­fers ev­ery­thing you could want from a fondo, but at a low price. The rides came out of an ac­tiv­ity strat­egy the com­pany launched in 2012 with the goal of get­ting Cana­di­ans out­side and ac­tive. “One of MEC’S goals is to make our events as ac­ces­si­ble to as many peo­ple as pos­si­ble,” Cameron Demp­ster, out­reach co-or­di­na­tor at MEC in Toronto, said. The com­pany also aims to cre­ate an en­joy­able en­vi­ron­ment for just about any cy­clist. “I think one of our lat­est slo­gans sums up the vibe: ‘good times out­side,’” Demp­ster said. “Our events re­ally cater to all lev­els, from the elite group of road­ies look­ing to push on a morn­ing ride to those who are just get­ting into the sport and might need a lit­tle ex­tra sup­port.”

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