Canadian Cycling Magazine - - FEATURE -

Lo­ca­tion Peter­bor­ough, Ont. Date Aug. 28 Dis­tances 150 km, 100 km

Cost $280 (in­cludes Pearl Izumi Pro Pur­suit LTD jer­sey and swag pack­age), $430 (Pearl Izumi Pro Pur­suit LTD jer­sey and Team bib shorts for the men, Pearl Izumi Pro Pur­suit jer­sey and Pro LTD bib shorts for women, plus swag) Web­site fre­

The Shi­mano Gran Fondo is an event founded on a sim­ple idea. “The ride is meant to be a fan­tas­tic day on a bi­cy­cle,” said Char­lie Bryer, a sales rep for Shi­mano, Pearl Izumi, Pro and Swag­man. The fondo is in Peter­bor­ough on some of the routes Shi­mano Canada and the lo­cal tourism or­ga­ni­za­tion worked to­gether to mark with per­ma­nent road sig­nage. “There are lots of short, punchy climbs but also some re­ally spec­tac­u­lar views,” Bryer said. “You wouldn’t think to go to Peter­bor­ough for the views, but they re­ally are beau­ti­ful.” Par­tic­i­pants can count on sweet swag, too. Last year, along with a top-of-the-line Pearl Izumi jer­sey, rid­ers got hand­made leather cy­cling wal­lets with chain links from BMC Rac­ing Team mem­ber Ro­han Den­nis’s 2016 Tour de France time trial bike pressed into them, mugs and good­ies like bars in­side a lo­cally made wood box. Bryer won’t re­veal this year’s swag, but prom­ises the event will be worth brag­ging about. “We want to put on a ride you’d want to In­sta­gram.”

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