Bigger and better

You’re holding Canada’s newest and oldest travel magazine. Allow me to explain. About six months ago, we embarked on redesigning Canadian Geographic Travel. The exercise wasn’t as simple, however, as evolving our print magazine. In this day and age, any media organization has to create content across multiple platforms (pardon the industry jargon), so we reimagined the entire Canadian Geographic Travel brand. In addition to introducing a dedicated website (cangeotravel.ca) and social media accounts on Facebook (facebook.com/cangeotravel), Instagram (@cangeotravel) and Twitter (@Cangeo_travel), we’ve redeveloped this magazine into a slicker, larger, biannual publication with stories that have a renewed focus on high-end travel, adventures and escapes, cities, food and drink, gear and technology, and accommodations. And that’s not the only thing about it that’s new; my colleague Harry Wilson, Canadian Geographic’s deputy editor, will oversee it as editor. It is, in essence, a brand-new incarnation of the travel magazine our publisher, The Royal Canadian Geographical Society, launched in 2006. But it also builds on the RCGS’S dedication to travel, which has existed since its inception in 1929. In fact, we recently learned that the Society likely launched its Canadian Geographical Journal, the predecessor of Canadian Geographic, on the back of a magazine it purchased, Canadian Travel (pictured above right). That publication was founded in 1917. And it fit perfectly with the Society’s mission to make Canada better known to Canadians and the world. We think there could be no better way to celebrate a new century in the travel business than by renewing our dedication to it. Join us for the journey.