When op­por­tu­nity knocks

Or­ga­ni­za­tions, busi­nesses con­tinue to cap­i­tal­ize on web­site in­ter­est


It may have hap­pened weeks ago, but the ef­fects of a web­site invit­ing Amer­i­cans to come to Cape Bre­ton if U.S. pres­i­den­tial can­di­date Don­ald Trump wins the pres­i­dency is still be­ing felt lo­cally.

The www.cbiftrump­wins.co m web­site, cre­ated by lo­cal ra­dio per­son­al­ity Rob Cal­abrese, in­vited Amer­i­cans to move here if Trump wins the pres­i­dency. Al­though meant in jest, the site hit a se­ri­ous chord with thou­sands, who have been con­tact­ing tourism of­fi­cials, real­tors, lawyers, ed­u­ca­tors and oth­ers ask­ing about how to move here.

“Over the past month, many cit­i­zens and or­ga­ni­za­tions have reached out to us ask­ing how they can get in­volved in this con­ver­sa­tion, un­der­stand­ing the pos­i­tive im­pli­ca­tions of this world­wide cov­er­age and the gift Rob has given to us all,” said Mary Tulle of Des­ti­na­tion Cape Bre­ton. “It has been in­spir­ing to see the level of in­ter­est ex­pressed.”

Des­ti­na­tion Cape Bre­ton re­cently met with in­ter­ested stake­hold­ers about how to turn the in­ter­est into op­por­tu­nity.

One sug­ges­tion was to de­velop a web­site por­tal that al­lows users to eas­ily find in­for­ma­tion re­lat­ing to study­ing, work­ing and liv­ing here, vis­it­ing the is­land on holiday and bring­ing busi­ness ven­tures to Cape Bre­ton. Other ideas in­cluded host­ing a re­verse trade mis­sion with in­ter­ested busi­nesses, tar­get­ing niche au­di­ences for re­lo­ca­tion and creat­ing a brand for the cam­paign.

“We re­ally just scratched the sur­face on what is pos­si­ble in the next weeks and months to keep this in­cred­i­ble mo­men­tum go­ing and we in­vite any­one who has their own ideas to share with us,” says Tulle.

The or­ga­ni­za­tion plans to keep re­spond­ing to me­dia in­ter­est and work­ing with in­dus­try to move some of these ideas to ac­tu­al­iza­tion. Lo­cal en­tre­pre­neur Wayne Miller says it’s im­por­tant to cap­i­tal­ize on the op­por­tu­nity while it ex­ists.

“We need to reach more peo­ple world­wide and let them know about this great place, we need to ful­fil their in­quiries with the best- avail­able in­for­ma­tion and, at the end of the day, we need to turn their in­ter­est into op­por­tu­nity for our is­land.”


In this file photo, waves lap against the shore­line at MacK­in­non’s Cove, one of the many scenic ar­eas that can be seen dur­ing a drive around the Cabot Trail.


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