Shark-in­spired beer

Cape Bre­ton brew­ery part­ners with ma­rine sci­en­tists to help en­dan­gered species

Cape Breton Post - - Cape Breton / Province -

An un­likely part­ner­ship be­tween ma­rine sci­en­tists and beer mae­stros is be­hind a new shark-in­spired brew.

Cape Bre­ton’s Big Spruce Brew­ing, lo­cated in Nyanza, Vic­to­ria County, just launched the beer in part­ner­ship with Dal­housie-based Ocean Track­ing Net­work, with some pro­ceeds ear­marked for ocean re­search.

Big Spruce owner Jeremy White said he took on the project be­cause the com­pany wants to help en­dan­gered species and pro­tect ocean habi­tats.

“We’re known as Canada’s ocean play­ground,’’ White told Global News. “Look­ing to­ward ef­forts to help en­dan­gered species and pro­tect habi­tats in the ocean should be re­ally im­por­tant to all Nova Sco­tians.’’

The beer — called Tag! You’re It! — is be­ing mar­keted as “the IPA with a bite’’ and will give 50 cents from ev­ery can to­wards ocean re­search, with a to­tal of 20,000 cans be­ing pro­duced.

Bren­dal Townsend of the track­ing net­work says it is a great way to ed­u­cate people about sharks, since many are not aware of how many dif­fer­ent species are in Nova Sco­tia wa­ters.

“We thought, you know what? We have to find a bet­ter way to get shark ed­u­ca­tion out­reach to the pub­lic. What bet­ter way than to team up with Big Spruce?’’ said Townsend.

He said the pop­u­la­tions of many large shark species have dropped 90 per cent. His group is in the process of re­search­ing the blue shark, which Townsend says is at se­ri­ous risk due to the pop­u­lar shark fin trade.

“Many shark pop­u­la­tions ... have dwin­dled to near ex­tinc­tion. Blue sharks are go­ing to be on that list soon if we don’t do some­thing,’’ he said.

“We’re try­ing to track these young fe­males — they like this area off East­ern Pas­sage for some rea­son.’’

White said the new prod­uct could be just the be­gin­ning of a part­ner­ship bound by con­ser­va­tion.

“We’re go­ing to work with them and see if we can’t come up with an­other ma­rine an­i­mal that we can put on the next can and do an­other fun beer with them as well,’’ said White.

A sec­ond batch is sched­uled to be re­leased in Oc­to­ber.

“We thought, you know what? We have to find a bet­ter way to get shark ed­u­ca­tion out­reach to the pub­lic. What bet­ter way than to team up with Big Spruce?’’ Bren­dal Townsend, Ocean Track­ing Net­work

SUB­MIT­TED PHOTO

Big Spruce Brew­ing in Nyanza, Vic­to­ria County is part­ner­ing with Dal­housie-based Ocean Track­ing Net­work to pro­duce a shark-in­spired beer.

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