EAST COAST COF­FEE EX­PAND­ING

Fast track to suc­cess leads to ex­pan­sion

Cape Breton Post - - Front Page - BY NIKKI SUL­LI­VAN ni­cole.sul­li­van@cb­post.com

Ini­tial suc­cess leads to ex­pan­sion.

East Coast Cof­fee Com­pany has opened a re­tail store to meet cus­tomer de­mand, a move that wasn’t a part of the orig­i­nal busi­ness plan.

“It’s where ever the busi­ness is tak­ing us,” says owner Dave MacKin­non. “Peo­ple are re­quest­ing that they can buy it di­rectly from us and not at a gro­cery store and they want to buy it in bulk.

“We have a lady from Millville who didn’t want to drive to Syd­ney, she didn’t want to make the trip to buy her cof­fee.”

East Coast Cof­fee Com­pany cel­e­brated their two-year an­niver­sary last month.

The idea be­hind the com­pany was to pro­vide or­ganic, free­trade cof­fee, in eco-friendly K-Cup pack­ag­ing, as dis­trib­u­tors sell­ing whole­sale, with an East Coast twist.

Thanks to grow­ing de­mand and pop­u­lar­ity, East Coast Cof­fee Com­pany has ex­panded to sell­ing K-Cup vend­ing ma­chines for of­fices, whole beans, ground beans and it now has the re­tail store lo­cated in the North Syd­ney In­dus­trial Park.

“There’s been more de­mand, peo­ple call­ing and say­ing they are more com­fort­able buy­ing di­rect so we wanted to give them a deal,” said MacKin­non, who’s from Al­bert Bridge and calls him­self a ‘Mira boy.’

“I’ve been at the bank, and had some­body stop me say­ing they want to buy East Coast Cof­fee in the park­ing lot,” he added with a laugh.

MacKin­non ad­mits he has sold boxes of their cof­fee from the back of his van in park­ing lots on numer­ous oc­ca­sions.

“The sup­port we are get­ting from the lo­cal com­mu­nity is re­ally amaz­ing.”

Owner Dave MacKin­non

Amanda Mom­bour­quette, Strait Area Cham­ber of Com­merce

From the start, the com­pany made a prom­ise to stay as lo­cal as pos­si­ble and to use only com­pa­nies in the East Coast for mak­ing, pack­ing and mar­ket­ing their prod­uct.

But that ded­i­ca­tion to lo­cal sup­port isn’t a one-way street. MacKin­non praised lo­cal busi­nesses and restau­rants for sup­port­ing them with con­tin­u­ous monthly sales.

“We’ve only been in busi­ness for two years and as a small busi­ness it takes about five years to get ev­ery­thing go­ing,” he ex­plained.

“The sup­port we are get­ting from the lo­cal com­mu­nity is re­ally amaz­ing.”

Part of the rea­son East Coast

Cof­fee Com­pany de­cided to set up shop in North Syd­ney was to cap­i­tal­ize off the Marine At­lantic traf­fic. So far, it is work­ing.

“On the first day we were open, tourists stopped in to get some cof­fee be­cause they had it in their ho­tel room. They bought some in bulk to take home then asked if they could con­tinue to get it from our web­site,” MacKin­non ex­plained.

On­line sales still ac­count for roughly 80 per cent of the com­pany’s rev­enues through their web­site www.easy­cup.com as well as www.sta­ples.ca and www.ama­zon.ca . MacKin­non plans on ex­pand­ing in the U.S. mar­ket via on­line sales soon.

Be­sides good cof­fee, MacKin­non said with East Coast Cof­fee Com­pany peo­ple will al­ways get good ser­vice as well.

“We’ll treat you bet­ter. That’s the one thing about us. We’ll al­ways treat you bet­ter,” he said.

SUB­MIT­TED PHOTO/EAST COAST COF­FEE

Dave MacKin­non, owner, stands in­side the new East Coast Cof­fee re­tail shop in North Syd­ney. You can buy K-cups, whole beans, ground beans and the com­pany’s sig­na­ture big red cof­fee mug.

SUB­MIT­TED PHOTO/FACE­BOOK

The East Coast Cof­fee shop is lo­cated on Eveleigh Drive in North Syd­ney. They cel­e­brated their grand open­ing on Sept. 6.

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