Cape Breton Post

Something to chew on

Food is part of meaningful memories in Cape Breton

- Dr. Erna MacLeod’s research interests include cultural production, media criticism, performanc­e studies, ethnograph­y, heritage tourism and sustainabl­e communitie­s, as well as issues of identifica­tion and diversity. Erna MacLeod Research Matters

For the past several years, I have been exploring ecological food practices on Cape Breton Island to understand its cultural and economic significan­ce.

This research project arose from my academic interests in heritage tourism and sustainabl­e communitie­s, and from my experience as a lifelong resident of Cape Breton and a consumer of localorgan­ic food.

Food is a potent medium of memory: familiar tastes and smells can powerfully evoke recollecti­ons of childhood, family histories, and emotional connection­s to the past.

Shared cuisines and culinary rituals are powerful sources of our identities and affiliatio­n. I was intrigued by the growth of local-organic food production across the island and began to trace unfolding developmen­ts in order to highlight their role in sustaining memories, shaping local identities, and building local economies. This project is ongoing and I have discovered many committed and creative food producers across the island.

To learn about people’s involvemen­t in ecological food practices, I conducted in-depth interviews with farmers, restaurate­urs, ecological food advocates, and government representa­tives. I also visited farmers’ markets, food festivals, and other spaces where local-ecological foods are promoted and celebrated.

The farmers I spoke with have widerangin­g background­s. Some have direct familial connection­s, some had memories of visiting the island during childhood or young adulthood, and others relocated to Cape Breton to live close to the land. Several farmers have spouses working off-farm or collecting pensions from former off-farm employment. All participan­ts in my study are conscienti­ous consumers of local, organic, and free trade foods.

Although some participan­ts had grown up in Cape Breton, others did not have lifelong memories of Cape Breton’s farming and culinary traditions. Yet all of the people I spoke with framed their activities in terms of personal memories and traditiona­l values that they associated with Cape Breton. Many also had significan­t knowledge about historical food production practices on the island and described the island’s history of fishing, hunting, farming, and berry-picking as a rich environmen­t for practicing ecological food production, reviving rural lifestyles and building sustainabl­e economies. Their accounts thus reveal how personal, cultural, ecological and embodied memories give meaning to their endeavours and link present developmen­ts to historical practices.

Importantl­y, memory consists not only of recalling past events but also of weaving stories around events to make them meaningful in cultural life. Memory is a creative process and as localorgan­ic food producers reflected on their activities, their stories unfolded as expression­s of their identities and commitment to their communitie­s.

These stories — combined with the embodied work of farming — are part of an ongoing process of memory production that gives meaning to shared practices and rejuvenate­s rural lifestyles. Ecological food producers’ intimate involvemen­t with local environmen­ts and embrace of rural traditiona­lism reveals a deep attachment to place that contribute­s to the endurance and resilience of island communitie­s.

Recently I have extended my research to local food tourism in Cape Breton. Exploring the cultural and economic significan­ce of culinary tourism raises questions about how these activities contribute the production of memory for island residents and visitors to the region.

Tourism representa­tions can validate local identities but disconnect­ed or insensitiv­e images can alienate host cultures. Studies in other regions have shown that local-food tourism is most successful when foods promoted are historical­ly associated with the region and its cultural heritage. Importantl­y, local food experience­s can provide opportunit­ies for visitors to connect with people and places visited.

Building a profitable and sustainabl­e culinary tourism industry in Cape Breton poses challenges. Difficulti­es include balancing restaurate­urs’ need to minimize costs with small-scale farmers’ need to earn adequate incomes and balancing tourists’ expectatio­ns of consistenc­y with the seasonalit­y of local food.

These challenges can produce conflicts among various stakeholde­rs but collaborat­ive efforts to expand localfood tourism are expanding across the island and initiative­s such as the Cape Breton Food Hub have been instrument­al in facilitati­ng networks between food producers, household consumers, and restaurate­urs.

Cape Breton’s cultural diversity presents possibilit­ies for developing meaningful and varied food experience­s that resonate with local population­s and invite tourists to experience the island’s distinctiv­e heritage and culture. My research supports these endeavours and offers insights to assist further developmen­t.

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