Drugmakers to disclose prices for medicines advertised on TV

Drugmakers will start disclosing the prices for U.S. prescription drugs that are advertised on TV, but the Trump administration said the move announced Monday doesn’t go far enough.

The prices won’t actually be shown in the TV commercials. But starting next April, advertisements mentioning a drug by name will include a website where the list price and other information will be posted, the industry’s largest trade group said.

The announcement came hours before a speech by Health and Human Services Secretary Alex Azar on a new administration proposal to require prices in the ads. Azar responded that the industry’s announcement is a “small step in the right direction” but the government’s plan “will go further.”

Most Americans don’t pay the full price for prescriptions — one reason drugmakers have opposed disclosing the list prices they set, arguing that would just confuse the public. Direct—to—consumer advertising has been allowed in the U.S. for the past two decades. The ads are required to list side effects but not prices.

The trade group Pharmaceutical Research and Manufacturers of America, known as PhRMA, said its 33 member companies agreed to include a link in commercials to their websites that will give the list price of brand—name drugs, the range of likely out—of— pocket costs and any available financial assistance. The group also plans its own website, where patients could look up drugs by name and find similar information.

Its members include many of the world’s biggest drugmakers, including Pfizer, the maker of the heavily advertised nerve pain drug Lyrica, and AbbVie, which sells the drug Humira for immune system disorders like rheumatoid arthritis.