Edmonton Journal

Soft drink tax a hard sell

Wellness levy won’t solve our health problems

- DEREK FILDEBRAND­T Derek Fildebrand­t is the new Alberta director of the Canadian Taxpayers Federation.

What Albertans really need right now is another tax: particular­ly, one to make us eat and drink in a manner approved by government bureaucrat­s.

That’s the message of the Alberta Policy Coalition for Chronic Disease Prevention.

This group has taken it upon itself to ask the province to impose a tax that would force us to make healthier choices in our selection of beverages. The coalition even went so far in a recent Journal letter to the editor as to state that: “Making healthy choices can be easier said then done.”

No, that’s not the voice of your mother in your head that you’re hearing.

Of course it can be difficult to choose the organic kumquat juice over the Big Gulp at 7-Eleven, especially considerin­g the organic option is likely five times the cost of the soft drink, but the key word in this is “choose.” The proponents of the nanny-state all too often seem eager to surrender choice on the alter of what’s good for us.

The coalition behind this food-tax campaign must have focus-grouped their messaging extensivel­y, opting to call it a “wellness levy” instead of a “tax.”

Taxes sound so negative. Certainly mother would approve. Maybe even Orwell.

Taxes are always easier to pass off on the people who pay them when the tax’s advocates claim that it will discourage negative behaviour or support something positive. Consider a real world example.

In 1992, the state of Arkansas passed a soft drink tax that was supposed to support its Medicaid (health-care) program. After some time it came to light that politician­s were simply using the revenue to fatten up the government’s general fund. A clear tax grab.

But even if a “wellness levy” was directed toward putting cans of Slim Fast in school vending machines, it doesn’t change the point that food taxes are regressive. That is, they disproport­ionally penalize the poor.

It’s not that the single mother with two kids doesn’t enjoy a frosty mug of fair-trade, organic orange juice, it’s that she can’t afford the $16 price tag. Unless maybe she’s Bev Oda and the taxpayers are picking up the tab.

All that aside, would a food tax decrease the consumptio­n of unhealthy foods, and in doing so, make people thinner? A 2008 study by the Mercatus Centre of George Mason University found that a 20-per-cent tax on a 75-cent soft drink (upping the price to 90 cents) would see the body mass index of an obese person decline from 40 to 39.98. The decline is virtually non-existent because, as Statistics Canada found in 2004, soft drinks represent only 2.5 per cent of caloric intake for the average Canadian.

Denmark’s government — which implemente­d an extensive food tax in 2011 — found it has failed to prove any positive health benefits and has only served to damage its economy. The country has seen no change in the consumptio­n habits of its citizens. Rather, the tax has caused an estimated 2,400 job losses in food manufactur­ing and has seen Danish businesses hurt by consumers simply doing their shopping in neighbouri­ng countries.

Even if a food tax were effective in reducing obesity, it would be a blunt instrument that would catch unintended victims. The woman who enjoys a high-calorie sports drink after a 10-kilometre run is still taxed as if she were a couch potato.

Food taxes don’t work. Even steep food taxes are found to have a negligible impact. They disproport­ionally penalize the poor. Most importantl­y, they limit the choice of free citizens to decide what is best for themselves.

The coalition calling for the introducti­on of a food tax have the best of intentions — to improve the health of Albertans — but those intentions are not matched by a plan of action that would see them realized while ripping away personal choice.

 ?? LARRY WONG/ EDMONTON JOURNAL/ FILE ?? A tax on sugary drinks don’t work, says Derek Fildebrand­t of the Canadian Taxpayers Federation. They penalize the poor and limit free choice.
LARRY WONG/ EDMONTON JOURNAL/ FILE A tax on sugary drinks don’t work, says Derek Fildebrand­t of the Canadian Taxpayers Federation. They penalize the poor and limit free choice.

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