Out of this world

Bruno Mars is pop’s ultimate party boy with his latest hit 24K Magic

While the world was busy dancing to Bruno Mars’ Uptown Funk collaboration with Mark Ronson in 2015, the singer was partying in the studio and creating his latest groovy hit.

The Grammy-winning star said he wrote 24K Magic around the time Uptown Funk topped the Billboard Hot 100 chart last year. 24K Magic debuted at No. 5 on the Hot 100 chart this week.

The new party anthem was launched with a music video to match its celebratory flavour. So far, it’s racked up more than 46 million views on YouTube.

“You want to kick the door down instead of politely saying, ‘Hey guys, check this out.’ So I think that was the whole objective — to make sure the visual came with the song, so people can know when we wrote Bruno Mars this, this is what we felt like,” Mars said. “When I’m performing, this is what I want you to feel like. Hopefully everyone’s partying with us.”

Mars performed the song, his 13th Top 10 hit on the Hot 100 chart, on Saturday Night Live last weekend. The tune comes after the massive success of Uptown Funk, which recently hit RIAA diamond status and won two Grammy Awards this year, including record of the year.

24K Magic is the first single for his third album of the same name, to be released Nov. 18. Two days later, he’ll open the 2016 American Music Awards with a live performance. The singer-song-writer-producer says when he first came up with the treatment for the video, he overthought it.

“For weeks and weeks and weeks, I wanna say a year, I was thinking about what the video’s going to be ... how are we going to distance it from the other videos I’ve done and do something special. And every time I came up with a concept, it wasn’t what the song (was about). The song sounds like a party. So it was like, ‘Don’t try to go against the grain,’” said Mars.

When the pop star was in Las Vegas, a light bulb turned on.

“I was like, ‘This is what we got to do. Fly the guys down. Turn the camera on.’”