West Block project to trans­form Glenora neigh­bour­hood

Project prom­ises ‘con­ve­nience and ur­ban liv­ing’

Edmonton Journal - - FRONT PAGE - RYAN GAR­NER

West Block, a mixed-use project at the cor­ner of Stony Plain Road and 142nd Street in Ed­mon­ton’s Glenora neigh­bour­hood, has bro­ken ground. Mayor Don Ive­son re­cently is­sued the first site in­struc­tions to launch the first phase of con­struc­tion on the project, cre­ated by InHouse by Beaver­brook.

“West Block will trans­form this cor­ner of Glenora,” said Ryan Smith, prin­ci­pal with InHouse by Beaver­brook. “It’s a life­style of con­ve­nience and ur­ban liv­ing that’s in a great lo­ca­tion — just close enough to the city’s core but a place that still im­parts that sense of com­mu­nity.”

The 1.4-hectare re­de­vel­op­ment will fea­ture three res­i­den­tial mixed-use tow­ers. Phase 1 in­cludes 60 lux­ury res­i­dences in a 16-storey tower with ground-floor re­tail and of­fice space, a three-storey re­tail and of­fice build­ing, and an ur­ban plaza with cof­fee shops, restau­rants and other ameni­ties.

The lux­ury res­i­dences are de­signed with life­style in mind, boast­ing space to en­ter­tain, gen­er­ous mas­ter bed­rooms, large ter­races, floor-to-ceil­ing win­dows and in­cred­i­ble views of Ed­mon­ton’s river val­ley. A south-fac­ing ur­ban square will in­te­grate with a plat­form for Ed­mon­ton’s fu­ture west LRT line.

“Our first res­i­den­tial tower, the Res­i­dences of 100 West Block, is an ex­clu­sive build­ing of only 60 units,” said Sal­ima Kheraj, a prin­ci­pal with InHouse by Beaver­brook. “Since our of­fi­cial sales launch in Fe­bru­ary, we have sold 30 res­i­dences av­er­ag­ing over a mil­lion dol­lars. This is stag­ger­ing in Ed­mon­ton given the eco­nomic cli­mate.

“The strength of be­ing 50 per cent sold shows that the com­mu­nity is em­brac­ing a new type of prod­uct, and that in­cludes two of the four pent­houses. Lux­ury fin­ish­ings and floor-to-ceil­ing win­dows are just some of the stan­dards in all the units.”

Since our of­fi­cial sales launch … we have sold 30 res­i­dences av­er­ag­ing over a mil­lion dol­lars. This is stag­ger­ing in Ed­mon­ton given the eco­nomic cli­mate.

InHouse sal­vaged the project af­ter the pre­vi­ous own­ers halted con­struc­tion in Jan­uary 2014 due to fi­nan­cial con­straints. The site re­mained in sta­sis un­til InHouse took over own­er­ship in the spring of 2015. The site de­sign changed from its orig­i­nal con­cept, and Ed­mon­ton city coun­cil gave InHouse the green light to pro­ceed with the project in the spring of 2016.

“There has been divi­sion in the neigh­bour­hood over den­sity,” said Andrew Hilde­brand, the Glenora Com­mu­nity League’s direc­tor at large. “InHouse’s ap­proach to­wards us as a com­mu­nity has been pro­fes­sional, and we’ve been treated with neigh­bourly re­spect. We’re en­cour­aged that some­thing pos­i­tive is fi­nally hap­pen­ing.”

Res­i­dences range in size from 1,060 to 3,300 square feet. Main­floor re­tail and of­fice op­por­tu­ni­ties are also avail­able for sale and lease. Phase 1 of West Block is ex­pected to be com­plete in 2018. For more in­for­ma­tion about the West Block de­vel­op­ment, visit west­block­glenora.com.

“We are ex­cited to build our vi­sion for West Block, which will pro­vide an iconic project for the res­i­dents and com­mu­nity-at­large to en­joy,” Beaver­brook CEO Ge­orge Can­talini said. “This is a great mile­stone for us that per­ma­nently trans­forms the his­tory of this site into some­thing pos­i­tive, and some­thing to make ev­ery­one proud.”

The West Block mixed-use con­do­minium project by InHouse by Beaver­brook, lo­cated at 142nd Street and Stony Plain Road, re­cently broke ground.

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