NHL’s stance on Olympics is short-sighted
More is at stake than narrow economic interests, Dick Pound says.
Canada has, perhaps, a unique perspective on ice hockey. If we did not invent the game, we certainly contributed to its development into a global sport. We have, to mix sporting metaphors, punched well above our weight for decades. We fielded two of the original six teams in the National Hockey League and have continued to be important in the North American context of the NHL. Our men’s team has won the last two Olympic tournaments, and our women have won the last four. We have hosted two editions of the Olympic Winter Games and are in the process of due diligence regarding a bid for a third occasion in 2026.
Canada led the fight against the “shamateurism” that had developed in hockey during the 1960s and 1970s, where European players who were clearly professional athletes participated in the Games, but NHL players were not allowed to do so. Even though hockey was our national sport (and was close to being our national religion), we refused to participate in the discriminatory Olympic hockey tournaments.
Eventually, after many years in the international hockey wilderness, the rules were changed and NHL players were welcomed to the Olympic Games. The Olympic tournaments finally became events in which the best players in the world participated. The game continued to grow internationally, and the fan base became global.
That brings us to the Olympic Winter Games next February in Pyeongchang, South Korea.
I appreciate that the objective and purpose of the NHL, as a business, is to make money for the franchise owners and the players. The “negotiations” regarding the participation of NHL players in 2018 have focused solely on monetary issues. The outcome has been that the NHL will not permit its players to participate in the Olympic Games. Korea appears to be a market currently of little, if any, interest to the NHL. For the next Games in 2022, however, there appears to be massive interest in the huge Chinese market, and one would not have to be a prophet to predict that the NHL will do whatever it has to do to ensure that its players will be present in Beijing.
I “get” the economic argument. But, I also believe that there are at least two larger interests in play.
While I can see that it might be legitimate to try to discourage ... participation, I believe it is ... bad business.
The first is a responsibility for growing and promoting an exciting game, which is important for the sport, its players and spectators throughout the world. It is not sufficient for the NHL to be content with plucking the low-hanging financial fruit, but to fail to invest in the future of the game.
The second issue is the NHL’s decision to actively prohibit individual players who want to represent their countries at the Olympic Games from doing so. Aside from being heavy-handed and an abuse of its economic power, it is disrespectful to the rights and dreams of those players. While I can see that it might be legitimate to try to discourage such participation, I believe it is (among other things) bad business to forbid or prevent such individual choices. Again, one does not have to be much of a prophet to predict that the NHL Players Association will exact a significant price for the NHL’s intransigence regarding the players when the next Collective Bargaining Agreement discussions begin. That, too, is bad business for the NHL — all of its own making.
If the NHL, citing economic losses, does not want to close the league for two weeks (once every four years), so be it. But, it needs to be able to accommodate those of its players who want to represent their countries, and act for the good of the game, its players and its fans. And, for the NHL itself.
Canada, and Canadian teams, should lead the way.