DIET COKE REFRESHES ITS IMAGE
makeover to try to invigorate the sugar-free soda’s slumping sales and the changes will show up in Canada in February. Coca-Cola Co. said Wednesday it’s adding a slimmer 12-ounce Diet Coke can, updating the logo and offering the 35-year-old drink in four new flavours, including mango and ginger lime. The taste of the plain Diet Coke will stay the same, the Atlanta-based company said. Diet Coke sales have fallen as more people switch to other low-calorie drinks, such as flavoured fizzy water. In fact, Coca-Cola said the new slim 12-ounce cans are the same ones used for its Dasani sparkling water. Diet Coke will still come in standard 12-ounce cans, as well as other sizes, such as bottles and mini cans. Coca-Cola said the new flavours and look — with a different colour vertical stripe for each flavour and red for plain — are aimed at appealing to millennials.