A guide to navigating online sofa shopping
The promise of online shopping — that virtually anything you want can be sent to you within a day or two — is not true for many home items, and for no item is it less true than a sofa. Go to just about any furniture website and you will find that sofas have anywhere from a two-week to three-month lead time, which is a long period to wait when you want that sofa now.
Long lead times are a result of customization; most companies now sell only sofas that require some sort of customization — fabric choice, arm style, leg colour and size, to name a few. And once ordered, your sofa decisions are set in stone; custom orders are nonreturnable.
Sofas with shorter lead times — and the possibility of returning them — do exist. Companies such as Crate and Barrel and RH (formerly Restoration Hardware) offer a limited range of “quick-ship” models. But those are upholstered in basic neutral fabrics, and shipping (if the item is available in your area) still takes a couple of weeks. If you aren’t satisfied you can usually return a quick-ship sofa, but it has to be within a 30-day period (you must contact Crate and Barrel within seven days) and you are often required to pay a restocking fee.
Even if you remove the notion of getting your sofa quickly, the entire online sofa shopping experience is tricky; not only is the sofa likely to be one of the more expensive home purchases you make, it also needs to be comfortable, a highly subjective requirement that is truly determined only in person.
To successfully purchase a sofa online, you should educate yourself on a few matters.
SIZE
Your room will determine the sofa’s length; in general, your sofa should take up between one-third and one-half of the wall it sits against. Your physical height will dictate its depth: Taller people often prefer deeper sofas and shorter people prefer shallower. If your friend has a sofa you think is comfortable, ask to take its measurements. Or test sofas at a local furniture store and note the dimensions that are most comfortable for you. Most important, make sure you measure the interior space of your home’s doorways, passages and stairwells for delivery — that sofa won’t be of much use if it’s stuck on your front lawn.
FABRIC
Online furniture companies typically offer free swatches, but there is usually a five- to 10-swatch limit. Fabric colours can vary from one computer screen to another, so it’s a good idea to order a swatch before completing your order.
CONSTRUCTION
When perusing online product descriptions, look for buzzwords such as “eight-way, hand-tied steel springs” — those are the strongest and most resilient springs available. Frames should be made from “kiln-dried hardwood” and be “corner blocked” for stability. Also, look for “mortise and tenon” joinery. Sofa cushion inserts will usually be down, polyester, foam or some combination of the three. To determine the stuffing that you find most comfortable, test various fills at a local store.
I have assessed some of the most popular online furniture companies so that the market is easier for you to navigate. Here’s how their sofas stack up.
BEST CONSTRUCTION AND QUALITY: SERENA & LILY
At Serena & Lily, you will find an edited selection of stylish sofas made with top-quality materials and excellent construction. Click on Dimensions & Care and you’ll see all the buzzwords that signify quality and the sofa’s dimensions.
Serena & Lily does not have a large fabric selection; pattern offerings include only stripes and checks. But the fabrics are stylish and of good quality. You can see how a fabric will look on a sofa by just clicking on a swatch. For some sofas, you will need to choose among three wood leg colours.
Serena & Lily sofas range from US$2,000 to US$7,000, are made to order, have a six- to eight-week lead time and are non-returnable. (serenaandlily.com)
BEST ONLINE EXPERIENCE: CRATE AND BARREL
Crate and Barrel’s website has clearly laid out product information that includes sections on dimensions, comfort, reviews and care. The section “How does it sit?” shows you how a sofa measures up in terms of comfort (cushion firmness, seat depth, height). Click on any fabric swatch and you can see how the finished sofa will look. The company ’s iPhone app lets you use your camera to see how the sofa would look in your room. Its new Studio Series Customizable style requires that you choose your arm style, leg finish and fabric.
Most Crate and Barrel sofas range from $1,699 to $4,999, are made to order, have a nine- to 11-week lead time and are nonreturnable. Quick-ship sofas typically come in one colour and are usually delivered between seven and 14 days. (crateandbarrel.ca)
BEST PRICE RANGE: POTTERY BARN
All Pottery Barn sofas are custom-made and require you to choose size and fabric. For PB Comfort styles, customers choose arm style (roll or square), cushion fill (memory foam or down blend), back cushions (scattered pillows or box edge) and fabric. The company also offers many sleeper sofas. Unfortunately, the site does not let you see the sofa in every available fabric, only solids, and supplemental information is inconsistent. For some models, there is added photography including 360-degree views of the sofa and video content that explains construction, but for other models there is nothing more than the static frontal view. Pottery Barn sofas range from $1,399 to $4,799, are made to order, have a four- to 12-week lead time and are non-returnable. (potterybarn. ca)
BEST FABRIC SELECTION: BALLARD DESIGNS
Ballard Designs has the largest selection of fabrics and patterns, more than 350. Like other sites, you can see what your sofa will look like from one fabric to another, but Ballard warns that those digital images may differ in pattern placement from the actual item. The site also has detailed dimensions and comprehensive product information, but it’s a bit buried in the “Supply Your Own Fabric” section.
Ballard Designs sofas have a 12week lead time and range from US$1,200 to US$4,200. One thing to note: Your credit card will likely be charged in two payments: once for the fabric, once for the frame. (ballarddesigns.com)
BEST CUSTOMIZABLE SIZING: RH
RH offers multiple length and depth options for its sofas as well as a choice between standard (polyfibre wrapped around foam core) or down-feather fill (down, feather and polyfibre wrapped around a foam core). RH’s fabric selection is edited to neutrals and solids, but there are many textures including linens, velvets and performance, stain-resistant fabrics. The company’s online language regarding its quick-ship program is a bit misleading; there are sofas that are ready for delivery within three to 10 days, but you have few choices. To see what’s available in your area, click on the “View In Stock Items” link.
Sofas range from US$2,000 to US$8,200 and have a four- to 12week lead time. Custom orders begin production immediately and cannot be cancelled, changed or returned. A non-refundable 50 per cent deposit is taken when the order is placed. (restorationhardware.com)