DeGeneres promoting kindness with clothes
Ellen DeGeneres is gearing up to launch a new clothing brand in Walmart stores.
The talk show host has teamed with the American retail giant on a new womenswear line, which will feature T-shirts, footwear, accessories and denim.
Asked what inspired the new label, called EV1, DeGeneres has shared that she is driven to create clothing which has the power to encourage kindness in others.
“Adorableness. Is that a word? The biggest inspiration was actually inclusiveness,” DeGeneres, 60, said. “That’s definitely a word. EV1 promotes kindness and love and diversity.
“We wanted it to appeal and be available to as many people as possible. Plus, it really is adorable.”
Fans can pick up items from the 60-piece collection from one of Walmart’s 2,300 stores beginning Sept. 10, with all pieces coming in at under US$30.
DeGeneres has already proven her design skills with her eponymous lifestyle brand E.D., which launched in 2014. She also previously collaborated with Gap.
The EV1 line will be size inclusive, ranging from XS to 3XL and U.S. sizes zero to 20 for denim.
“We, along with Ellen, wanted to make a line that worked for everyone,” said Denise Incandela, Walmart’s head of fashion, in explaining the name of the collection.
“Designed to be effortlessly stylish, EV1 was inspired by Ellen’s own confidence and optimism. Think T-shirts with inspirational sayings, elevated denim and fantastic sneakers.”