The Meg takes big bite out of global box office
A movie about a giant shark wreaking havoc on a tourist town is this year’s surprise summer hit. Sound familiar? That’s what its Chinese producer was hoping for.
The Meg, which became a hit in both the U.S. and China, has drawn US$314 million globally and toppled Tom Cruise’s latest Mission: Impossible instalment in North American cinemas. Debuting Aug. 10, it has become the biggest shark film since the 1975 blockbuster Jaws.
Less known is that the sciencefiction deep-sea thriller is also on track to become the most successful co-production between Hollywood and Chinese moviemaking houses, reviving prospects for an emerging area of cinema that’s seen its fair share of misses. Executive producer Jiang Wei says part of the formula for making such joint ventures successful is this: Go easy on cultural references.
“I knew the subject was very suitable for co-productions: adventure, sci-fi, sharks,” said Jiang, who was president of Gravity Pictures when it co-produced The Meg. “It doesn’t involve many cultural, educational or national issues.”
Given Hollywood’s penchant for imitation, The Meg may spawn imitators and more bets on coproductions that deftly weave in Chinese elements without hardto-get cultural references. The film’s success in winning coveted co-production status also shows China’s film authorities, who decide which movies qualify, don’t always demand unmistakably Chinese cultural references.
The Meg, co-produced with Warner Bros., tells the story of an oceanic research team off the coast of China encountering a 23-metre prehistoric shark.
The Meg, or megalodon, threatens thousands of tourists frolicking in Sanya Bay.
The film “reasonably” melds Chinese cast and elements with Hollywood production and distribution flair, a combination that accounts for its success, said Jiang, who now heads Wanda Pictures and the China subsidiary of billionaire Wang Jianlin’s Legendary Entertainment.
After reading the 1997 bestseller Meg: A Novel of Deep Terror, in 2014, he felt that it would be ideal for a co-production, partly because it had a universal theme with very few culturally specific references.
China’s government has encouraged films as a way to promote the country’s image globally, building the kind of soft power that has benefited geopolitical rivals like the U.S. Hollywood filmmakers have tried including Chinese elements, from simply adding Chinese cast to setting films in China or making Chinese scientists the heroes, as in The Martian.
Jiang ’s culture-lite formula contrasts with that of The Great Wall, the most expensive live action feature film that joined Hollywood and Chinese studios. Starring Matt Damon, the US$150-million action epic, based on Chinese mythological themes and involving one of China’s best-known cultural landmarks, flopped in North America last year, heightening the sense that co-production success is elusive.
Co-productions help Hollywood capitalize on China’s fast-growing film market, now the world’s second largest. Under such deals, studios get a bigger slice of box-office revenue than when they simply export a film to China. Such films are also eligible for more favourable release dates in the country.
The biggest China-U.S. co-production of any kind was 2016 animation Kung Fu Panda 3. Having grossed US$521 million worldwide, the film still stands as the biggest China-U.S. co-production, while The Meg has become the largest live-action co-production.
“The potential profits from a successful co-production are considerable, which means films can afford a bigger budget and pursue better productions,” said Jiang. He noted that box-office receipts for The Meg have been evenly distributed among the U.S., China and the rest of the world, underscoring the film’s ability to translate regardless of cultural background.