West Block in Glenora: A host’s par­adise

Edmonton Journal - - REAL ESTATE - JOANNE MCGOWAN

Al­ready one of Ed­mon­ton’s most sought-af­ter neigh­bour­hoods, the feel of fash­ion­able liv­ing in Glenora will be re­in­forced at West Block, thanks in part to the abun­dance of ameni­ties avail­able for en­ter­tain­ing friends and col­leagues alike. Sit­u­ated in the western por­tion of the area, along 142 Street and Stony Plain Road, West Block will be com­prised of three res­i­den­tial high-rise con­do­minium tow­ers, as well as stacked town­houses and a three-storey com­mer­cial build­ing that will pro­vide ad­di­tional re­tail space di­rectly on-site – all con­ducive to cre­at­ing a seam­less at­mos­phere for en­ter­tain­ing, whether it be for a birth­day party, hol­i­day cel­e­bra­tion, game night with friends or a work event.

EN­TER­TAIN­ING IN YOUR UNIT

Rang­ing from 1,060 sq. ft. to 1,902 sq. ft., and with pri­vate out­door ter­races av­er­ag­ing an ad­di­tional 200 sq. ft., all res­i­dences within the lux­ury high-rise condo units will have am­ple space with the con­ve­nience, ease and ben­e­fits of high-rise liv­ing. “The open con­cept of­fers an im­pres­sive sense of ar­rival when greet­ing guests, look­ing opu­lent, spa­cious and sleek,” de­scribes Jen­nifer Jor­dan, Prin­ci­pal and in­te­rior de­signer at Jen­nifer Jor­dan De­signs. “It cre­ates a spa­cious con­nec­tion be­tween the fire­place and lounge, the ded­i­cated bar area and the din­ing room and kitchen for host­ing ei­ther a larger group or a more in­ti­mate gath­er­ing.” Hav­ing been in­volved in the West Block de­sign from the very be­gin­ning, Jor­dan has con­trib­uted to all the suite lay­outs, with thought­ful plan­ning and con­sid­er­a­tion of the small­est de­tails with the res­i­dents’ needs in mind. “This open con­cept de­sign con­nects the party in the kitchen to the rest of the suite,” she says. “The bar area al­lows for an­other en­ter­tain­ment zone, and the TV and fire­place in the open area is per­fect for a game night. “Each of the suites is also fur­nished with top-of-the­line ameni­ties and pre­mium fin­ishes and ap­pli­ances, as well as enor­mous is­lands that pro­vide the per­fect perch or buf­fet space in the well-ap­pointed chef’s kitchen.” And for res­i­dents look­ing to en­ter­tain out­doors but within their own suites, the pri­vate ter­races can pro­vide an idyl­lic set­ting through­out the chang­ing sea­sons. “This in­door / out­door re­la­tion­ship is of­fered to con­nect the kitchen and hearth of home with the out­door cook­ing and sea­sonal pa­tio space,” says Jor­dan of the out­door ter­race that is ideal for bar­be­cu­ing and loung­ing with guests, all while en­joy­ing views of the river val­ley and neigh­bour­ing tree canopy of Glenora.

EN­TER­TAIN­ING IN THE BUILD­ING

For larger af­fairs, West Block of­fers plenty of op­tions in the high­rise tow­ers for res­i­dents want­ing to en­ter­tain within the build­ing but not nec­es­sar­ily in­side their own suites. To that end, West Block is com­pa­ra­ble to an im­pres­sive lux­ury ho­tel ex­pe­ri­ence. “Through ev­ery stage of this project our de­ci­sion­mak­ing has been about what is go­ing to cre­ate the best ex­pe­ri­ences for res­i­dents and their guests,” says Sal­ima Kheraj, Chief In­no­va­tion Of­fi­cer at Beaver­brook Group of Com­pa­nies, the de­vel­op­ers of West Block. “Ev­ery­thing from the high-end fix­tures to the metic­u­lously-crafted so­cial spa­ces have been de­signed to make an im­pact.” The ameni­ties within the build­ings in­clude The Club, which has an in­door por­tion con­tain­ing a fit­ness room and a nearby flex room per­fect for ev­ery­thing from a board meet­ing to a pri­vate yoga class. It can also act as a party room, with the ad­ja­cent ca­ter­ing kitchen, which al­lows res­i­dents to book out the fa­cil­ity and host a larger party – all while ca­ter­ing staff pre­pare and serve meals di­rectly in the full kitchen. Re­cep­tions can be held in this area, also us­ing the other side of the in­door sec­tion of the lounge, which con­tains a large TV, wet bar, poker ta­ble and pool ta­ble. The out­door por­tion of The Club also fea­tures a cov­ered area with an out­door TV and other ameni­ties, in­clud­ing ca­bana beds on the south-fac­ing ter­race and a fire ta­ble that can be used to stay warm even on the chill­i­est of fall evenings. And for friends of res­i­dents who are look­ing to spend the night at West Block, ar­range­ments can be made to re­serve the on-site ho­tel suite (com­plete with kitch­enette) on the third floor, ac­com­mo­dat­ing up to four guests at a time.

EN­TER­TAIN­ING IN THE WEST BLOCK UR­BAN SQUARE

With a fu­ture LRT stop also lo­cated on site, West Block’s mixed-use ur­ban square will be­come a hub of ac­tiv­ity, draw­ing vis­i­tors from all over the city – in­clud­ing cou­ples and in­di­vid­u­als who will be able to live, work and so­cial­ize among their peers at West Block.

“West Block of­fers the true live-work-play model, and its lo­ca­tion is ‘ur­ban burb’ – not down­town, not sub­ur­ban – but the per­fect lo­ca­tion to call home in an es­tab­lished com­mu­nity at the front door of down­town,” de­scribes Jor­dan. The ameni­ties within the ur­ban square alone will pro­vide res­i­dents and vis­i­tors with all the perks of liv­ing in a vi­brant, pul­sat­ing neigh­bour­hood by of­fer­ing trendy new restau­rants, cof­fee shops and bou­tiques vir­tu­ally at their doorstep, al­low­ing them to grab a bite to eat with friends on site be­fore head­ing back to their suites to con­tinue en­ter­tain­ing. “There’s pre­mium gro­cery and bak­eries nearby, plus full- and quick­serve restau­rant op­tions, all of­fer­ing con­ve­nient take­away or ca­ter­ing op­tions for res­i­dents,” says Jor­dan. To get a real ap­pre­ci­a­tion of the West Block master plan, it’s best to visit their Pre­sen­ta­tion Cen­tre on 143 Street and Stony Plain Road, where a scale model of the full de­vel­op­ment is avail­able for view­ing, in­clud­ing a fully built and fur­nished 1648 sq. ft. condo unit for vis­i­tors to walk through. Visit west­block­glenora.ca for more de­tails. Ad­di­tional in­for­ma­tion can also be ob­tained by vis­it­ing the Beaver­brook Store at City Cen­tre West, where vis­i­tors can view prod­ucts and dis­cuss the com­mu­ni­ties, de­signs, fea­tures and fin­ishes with the Beaver­brook team.

SUP­PLIED

The open con­cept de­sign of West Block units (top row) cater per­fectly to res­i­dents who love to host. For larger-scale af­fairs, the build­ing of­fers a num­ber of op­tions, in­clud­ing The Club (bot­tom row), which fea­tures an in­door and out­door lounge.

SUP­PLIED

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