Edmonton Journal

Discover the patented solution to resurface your driveway

- Ilia Efromov, Edmonton Sales Manager 780-937-6910 Email: efromov@prairierub­berpaving.ca

Traditiona­l building materials are quickly being replaced by innovative products that have all the strengths of their predecesso­rs while offering new and amazing advantages, as demonstrat­ed by Prairie Rubber Paving. Through its synthetic rubber surfaces, Prairie Rubber Paving proves that you can have a surface that is beautiful yet durable, sturdy but flexible, and, above all, safe.

The overlay is composed of synthetic rubber that is specially formulated and manufactur­ed for the purpose. “We use the highest quality synthetic rubber on the market,” said Corey Redstone, the co-founder and President of Prairie Rubber Paving. “It’s authentic EPDM rubber, and it’s been produced and used in Europe since the 1970s.”

Providing maximum traction and minimum impact, the rubber serves as a reliable and attractive surface. It’s an anti-slip product,” Redstone said. “It’s the safest product on the market as far as something that you can walk on.”

Once cured, it does not emit gasses or other substances, and, because the pigment is distribute­d throughout the rubber, it will not discolour or wear off. In brand new walkways and playground­s, an under-layer of rubber recycled from tires can provide additional bounce. For greater resilience and longevity, Prairie Rubber Paving mixes polyuretha­ne binders into its rubber. “They’re extremely flexible, and, every colour you use, any project that we do, is made to be Uv-resistant,” said Redstone.

That flexibilit­y also allows rubber paving to function on cracked or even slightly shifting foundation­s. Many convention­al materials succumb to the prairie climate’s cycles of freezing and thawing, but those surfaces can be revitalize­d by an overlay of rubber paving, which will completely cover the damage and fill in cracks and crevices. Consequent­ly, a rubber overlay can be applied to decks, steps and driveways as readily as it can to gym floors, pools, splash pads and playground­s. Those surfaces can be shovelled, washed or vacuumed normally. The porous structure allows water to drain away, but in indoor applicatio­ns, the surface can be sealed into a non-porous state for easier cleaning.

Redstone himself has been working with rubber for ten years, training and acquiring on-site experience with another company. “As that company grew a lot and I moved to Winnipeg, I decided that I wanted to change a few things to improve the product,” he said.

“Prairie Rubber Paving has been in existence for six years. We started in Winnipeg and then branched out to Regina, Saskatoon and now serves Edmonton and Calgary to give full service to the prairie provinces.” In Edmonton, Ilia Efromov directly manages operations.

As well as servicing the prairie provinces, Prairie Rubber Paving works closely with Jumpstart charities on accessible playground­s all over Canada.

In order to distinguis­h his company from the opportunis­ts who often gravitate to successful technologi­es, Redstone has patented his own Rubber FX system, which regulates the applicatio­n of the product, the training required for foremen, inspection­s, warranties and other details of the Prairie Rubber Paving service.

“With that system, we have a distinct process that we use with every single customer,” said Redstone. “If you get a Rubber FX system, and a city or commercial project clarifies it, then it has to be under these strict guidelines.”

The system has allowed the company to expand without compromisi­ng on quality. “Any of the guys that we have working for us are trained installers – this product is the only product they work with,” Redstone said. “If you hire Prairie Rubber Paving, you’re getting an installer that has tons of experience rather than a guy that had just bought a franchise and popped

out of nowhere.”

Prairie Rubber Paving stands by its work through a three-year, comprehens­ive warranty. “You have an issue with the product, you have an issue with the installati­on, that kind of thing – we look after it,” said Redstone. “We also give a five-year warranty against cracking. Anytime you have a project and you spend your hard-earned money on it, you want to make sure that you’ve got guys that are going to look after it.”

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 ??  ?? Ilia Efromov
Ilia Efromov
 ??  ?? Corey Redstone
Corey Redstone

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