Quest to find gifts for new moms ends at Basic Baby
When Sheila Fauman's friends started having children, she struggled to find the perfect gift to give them.
Eager to gift something that would be helpful to new moms, she recalls feeling confused about the products to buy versus those that she should pass on.
Confident that other people were encountering a similar gifting dilemma, she decided to start her own company to make the process easier. And Basic Baby Co. was born.
We recently caught up with the founder of the Vancouver-based firm to learn more:
Q For those who aren't familiar, what is Basic Baby Co.?
A Basic Baby Co. is an online shop specializing in baby gifts and gifts for a new mom. We know that people often don't know what to get for a new baby or mom, so we offer a simple solution: curated gift bundles that are both thoughtful and practical. Our themed gift bundles are full of the essentials that a new parent actually needs, or customers can choose to build their own gift bundle from our inventory of items.
Q When and why did you start the company?
A Basic Baby Co. was launched about 3 1/2 years ago. After many years working with clients involved with the criminal justice system, I was burned out. I had been through a lot of my own challenges that had left me feeling emotionally depleted and experiencing a lot of anxiety. I needed a change. I needed to do something that allowed me to be more creative. I had never really envisioned being an entrepreneur, but I started talking with people and spinning different ideas in my head and the concept of Basic Baby Co. was born. It just felt right. This was also a time in my life when a lot of my friends were having babies and I seemed to be on the endless hunt for baby gifts. Coincidence? Probably not.
Q Is there a “hero” product in the lineup? If so, which one and what makes it so popular?
A Our postpartum gift bundle. Its popularity seems to be because people love being able to get something that is just for moms. It also seems they get a kick out of sending a gift that is all about the vagina — the greeting messages that are included with these gift bundles are truly hysterical. More than that, I think people appreciate that the postpartum gift bundle really recognizes a part of motherhood that is so often overlooked or minimized, and for which a new mom is often somewhat unprepared.
Q What is the price range for your products?
A Most of our gift bundles are around the $100 mark and include free shipping within Canada. There is also the option to build your own gift bundle or to customize your gift bundle, so there is choice available to meet individual preferences and budgets.
Q Where can people check them out?
A You can check us out at basicbabyco.com.