PLATINUM CARD

This season’s It shade is everywhere, from the runway to the red carpet.

“Platinum-blond hair is explosive right now,” says Aura Friedman, hair colourist at Sally Hershberger’s downtown NYC salon and the bleacher responsible for that blinding white blond seen on model Soo Joo Park, Lady Gaga and blogger Emily Weiss. “Those with bold, edgy and outgoing personalities suit this shade.” Also called a “double process,” this shade isn’t for the faint of heart. Here’s how to lighten up.