ELLE (Canada) - - Beauty -

This sea­son’s It shade is every­where, from the run­way to the red car­pet.

“Plat­inum-blond hair is ex­plo­sive right now,” says Aura Fried­man, hair colourist at Sally Her­sh­berger’s down­town NYC sa­lon and the bleacher re­spon­si­ble for that blind­ing white blond seen on model Soo Joo Park, Lady Gaga and blog­ger Emily Weiss. “Those with bold, edgy and out­go­ing per­son­al­i­ties suit this shade.” Also called a “dou­ble process,” this shade isn’t for the faint of heart. Here’s how to lighten up.

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