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HEIGHT 5’11” BIRTH­DATE June 6, 1993 BIRTH­PLACE Stock­holm, Swe­den

Elle (Canada) - - Storyboard -

Health & beauty ed­i­tor Kather­ine snapped gorg Swede model Frida for Model Cit­i­zen

Long be­fore she scored a mega-gig as the face of May­belline New York, Frida Gus­tavs­son had dreams of be­com­ing a pro­fes­sional trackand-field ath­lete. Although she was “dis­cov­ered” in a lo­cal IKEA at 12 and swapped sports for style at 14, her big break came a few years later, when she opened the Valentino Cou­ture fall/win­ter 2009 show in Paris. Since then, it has been a fash­ion whirl­wind. See: the Dior and Vic­to­ria’s Se­cret cat­walks and cam­paigns for Joe Fresh and Prada.

The glam­our of Gus­tavs­son’s ca­reer hasn’t gone to her (gor­geous) head. She loves go­ing to Africa—the Congo, Kenya, Namibia and Morocco—at least ev­ery six months to “get away and stay in a lit­tle souk some­where up in the moun­tains.” Why such an affin­ity with the con­ti­nent? “It’s an­other way of life, and it’s very in­spir­ing,” she ex­plains. “In fash­ion, you can get caught up in hav­ing a driver or fly­ing first class. Peo­ple there have so lit­tle, but they give so much.” ■

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