HOW TO CRE­ATE A TREND­ING HASH­TAG

Elle (Canada) - - Society -

“Go for simplicity, clear­ness in mean­ing and res­o­nance,” says Kirs­tine Ste­wart, Twit­ter’s vi­cepres­i­dent of North Amer­ica me­dia part­ner­ships. “A hash­tag can be pow­er­ful if it can con­vey a mes­sage that oth­ers can eas­ily con­nect with. #YesAl­lWomen and #HeForShe—th­ese are short state­ments that say so much.”

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