Flash chat

ELLE (Canada) - - Style - Sixty sec­onds with Mar­ques’Almeida.

We caught up with Marta Mar­ques and Paulo Almeida on the heels of their LVMH Young Fash­ion De­signer win to chat about their love of denim and all things ’90s.

How has your brand evolved? Almeida: “We started work­ing with denim be­cause of the at­ti­tude it has.” Mar­ques: “Then we needed a new chal­lenge—we re­ally can’t stand still—so it was still about jeans and T-shirts but also silks and fur and evening­wear.” How does that at­ti­tude trans­late to evening­wear? M: “There are a lot of ’90s in­spi­ra­tions, but we still want it to be new and mod­ern. Nor­mally, some of that new­ness comes from com­bin­ing things that are quite shock­ing to­gether.” Why the ’90s? A: “We’re ob­sessed with de­sign­ing for the ‘cool girl’ with a re­laxed, ef­fort­less vibe.” M: “When we started look­ing at mag­a­zines from the ’90s, we were like ‘Yes! Re­mem­ber those jeans?’” What else stands out from those days? M: “I re­mem­ber read­ing in­ter­views with pho­tog­ra­pher Corinne Day when she was do­ing black-and-white

shoots with loose trousers hang­ing from the hip bone. And then you started see­ing ed­i­to­ri­als where they would style an amaz­ing Dior corset with baggy jeans. That was so ex­cit­ing.” n

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