ELLE (Canada) - - Relationship -

Ayse Birsel, co-founder of the cre­ative stu­dio Birsel + Seck, has de­signed ev­ery­thing from of­fice spa­ces to kitchen ac­ces­sories. Now, she’s ap­ply­ing the cre­ative process she de­vel­oped, De­con­struc­tion: Re­con­struc­tion, to ev­ery­day life with her book

De­sign the Life You Love. Here, she re­veals how in­spi­ra­tion is the key to de­sign­ing the life you want.

WHY IN­SPI­RA­TION MAT­TERS “We have so many pre­con­cep­tions about how things are sup­posed to be, and it is re­ally hard to break those pre­con­cep­tions and imag­ine new ways of do­ing things. De­con­struc­tion, my first step, helps me see the pieces in­stead of the whole, with­out the links that form my pre­con­cep­tions. In­spi­ra­tion al­lows me to see, in a to­tally dif­fer­ent con­text, glimpses of my po­ten­tial so­lu­tion.”

HOW TO FIND IN­SPI­RA­TION “List the qual­i­ties of peo­ple who have in­spired you and then think of them as your val­ues. Now use these val­ues to think cre­atively about your life. Many things change, but our val­ues—things like hav­ing grit or the abil­ity to rise from the ashes like a phoe­­nix or be­ing soft-spo­ken but de­ter­mined—are what make us who we are. And hav­ing a life that is con­sis­tent with who we are is a life well de­signed.”


1. DE­CON­STRUC­TION “List the peo­ple, places and projects in your life that you love. What are the things you want to avoid?” 2. POINT OF VIEW “In order to think about your life dif­fer­ently, pick a me­taphor for your life to­day and then choose one for your life to­mor­row.” 3. RE­CON­STRUC­TION “De­cide what you want to have in your life go­ing for­ward. To help you make choices, imag­ine you can only have three things. What would you choose?” 4. EX­PRES­SION “Write your­self a let­ter about the life you would love to have. You can use ev­ery­thing you’ve noted in the three pre­vi­ous stages, in­clud­ing the things you want to fo­cus on, to ex­press your vi­sion.”

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