IN­SPIR­ING MINDS IN­SIDE THE CRE­ATIVE BRAINS AT CLIN­IQUE

Elle (Canada) - - World -

JANE LAUDER, GLOBAL BRAND PRES­I­DENT

On per­sonal in­spo “I try to run on the week­ends on the road or on the beach in the Hamp­tons. It’s when I can ac­tu­ally think and med­i­tate. That’s usu­ally when I have mo­ments of ‘Ohh.’” On pro­fes­sional in­spo “Travel is like an an­thro­po­log­i­cal study—take, for ex­am­ple, the trends that come from Korea. We asked Korean

women why the cush­ion com­pact is so im­por­tant for them. We found out it was be­cause many Korean women want to look per­fect all day, so it’s re­ally about good touch-ups through­out the day rather than this cool tech­nol­ogy. Spend­ing time in the mar­ket

helps you un­der­stand so much.”

MELISSA KNAPP, SE­NIOR VICE- PRES­I­DENT, GLOBAL CRE­ATIVE

On per­sonal in­spo “I’ve been re­dis­cov­er­ing

New York. I’ll spend a day in, say, Tokyo just roam­ing around and get­ting lost. But when do I ever do that in New York? I’m just go­ing from point A to point B. So I re­al­ized it’s not be­cause there is noth­ing in New York; it’s just that I’m not tak­ing the time to stop and be in­spired by the city I live in.” On pro­fes­sional in­spo “I guess you’d say ‘All right, our cus­tomer is our in­spi­ra­tion,’ but peo­ple in gen­eral are my in­spi­ra­tion—just get­ting out and be­ing on the ground, en­gag­ing my­self in cul­ture and things like that. That’s where I find all my in­spi­ra­tion. It’s def­i­nitely not sit­ting at my desk

all day star­ing out the win­dow.”

JANET PARDO, SE­NIOR VICE- PRES­I­DENT, PROD­UCT DE­VEL­OP­MENT

On per­sonal in­spo “Right now I am think­ing about blue­ber­ries! They are the health­i­est thing you can eat. The thought process is how do you

get in­spi­ra­tion from things like this? I am not a good cook—I stink at it. But I have a lot of friends who are amaz­ing chefs, and they have ex­posed me to won­der­ful things. I am in­ter­ested in know­ing why cer­tain crops grow bet­ter at night. Why is that? I’m

in­trigued by things like that.” On pro­fes­sional in­spo “My whole ap­proach is about go­ing out­side the in­dus­try. I don’t knock any­body off—I’m not into that. I go to paint­ing shows, to art shops. I’m mo­ti­vated by things that could rein­vent some­thing or cre­ate some­thing new.” n

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