Natalie bader

Elle (Canada) - - Beauty -

Clar­ins is a very eco-aware com­pany. One of the chal­lenges we have is how to cre­ate a beau­ti­ful prod­uct and have the ex­ter­nal pack­ag­ing look nice but still be kind to the planet. We are pri­or­i­tiz­ing our ac­tions; we use re­cy­cled or re­cy­clable card­board and glass in­stead of plas­tic, where pos­si­ble, and our My Blend con­tain­ers are re­fill­able: A cus­tomer can or­der on­line and mix them her­self at home. We’re known for our skin­care—the Multi-Ac­tive creams, our lat­est launch, are for women in their 30s who are very busy with hec­tic life­styles and rou­tines that con­stantly change—but we are also ex­perts in well­ness, body care and makeup; we have a spe­cific lab for colour and in­no­va­tions, like Be Long mascara [an ELLE Canada Beauty Grand Prix win­ner].

“I’ve learned some­thing at ev­ery job I’ve had. I started at Yves Rocher and then moved on to Chanel, which is like a school for long-term strat­egy and main­tain­ing a co­he­sive brand im­age. At Sephora, I learned about de­vel­op­ing retail at a very fast pace. I also worked for Prada, where I learned how the needs and de­sires of women in Monaco are dif­fer­ent from those of women in Paris or Toronto. What can I say? I like a chal­lenge, and I’m not very pa­tient! If I stayed in one place, it would be less tir­ing. [Laughs]

“My rules for suc­cess start with courage. Peo­ple like to stick with what is com­fort­able, but I al­ways try to be cre­ative and think dif­fer­ently. I’m al­ways think­ing about what is com­ing next, and one in­dus­try or sec­tor can in­spire me to the next—I’ll go to su­per­mar­kets and get ideas. I was in Dubai once with my team and we passed a toy store. You had to take a to­bog­gan to get to the lower floor. They thought I wanted to buy some­thing for my kids, but I just wanted to look around! You in­no­vate by hav­ing cu­rios­ity. Ev­ery­thing can be in­spir­ing.” n

WHO Natalie Bader, pres­i­dent of the

Clar­ins brand

WHERE The swanky Park Hy­att New York

HOME BASE

Paris

CA­REER

An am­bi­tious and in­tu­itive leader, Bader worked her busi­ness

savvy at Chanel, Sephora, Prada and Revlon be­fore join­ing

Clar­ins in 2014. The Spa My Blend by Clar­ins at the Ritz-Carl­ton, Toronto Clar­ins Tonic Body Treat­ment Oil ($59) is one of the brand’s best­sellers. For de­tails, see

Shop­ping Guide.

The new skin­care duo Clar­ins Multi-Ac­tive Jour ($52) and Nuit ($55) tar­get the ef­fects that stress or lit­tle sleep can have on the skin us­ing an­tiox­i­dants like my­rotham­nus, golden poppy and or­gan­i­cally farmed teasel ex­tract. The Spa My Blend by Clar­ins a

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