So who won our annual Instagram talent search this time around?

ELLE Canada readers across the country Insta’d their finest snaps for #ECModelSearch17, presented by Smashbox Canada, with the hope of becoming the next big beauty face. After the votes were counted, these three stars found their light. Post-shoot, the ELLE Canada team deliberated, and one woman rendered them speechless.

Glam + cool = these three. Denim jackets, from left: Levi’s, Fidelity and Mother Brianna posing for her first selfie with her new bangs and health & beauty editor Katherine Textures and bold colours ruled the clothing racks. Makeup artist Francine,...