NEW FORMULA ALERT
The more you wash, the better it works. “You’ll notice immediately that your hair feels softer, but over time, since you’re neutralizing free radicals, your hair condition improves and colour is more vibrant,” says Charles Baker Strahan, celebrity hairstylist and Herbal Essences Ambassador. Kudos to the key ingredient, histidine, for the cumulative benefits. With every lather, rinse and repeat, histidine (an anti-oxidant derived from fermented sugar) goes on a search and destroy mission to collect these damaging free radicals that build up from H2OH in the shower and sends them down the drain. Think of histidine like HIIT, but for your hair instead of your abs.