WHAT’S THE BIGGEST MYTH ABOUT WASHING YOUR HAIR EVERY DAY?

“Our research found the number one reason women don’t wash their hair every day is because they feel it’s going to dry their hair out. But the new Pantene breakthrough technology – which took 15 years to develop – allows women to help protect and strengthen their hair instantly. Women are able to wash more frequently with the confidence that they are strengthening—not just stripping—their hair.”