SERUM

UNDER $45 Bioderma Hydrabio Sérum Moisturizing Concentrate ($34.90) Whip skin into shape: Retrain it to moisturize itself by stimulating water channels within the skin to help retain moisture. BETWEEN $45 AND $95 Institut Esthederm Cellular Concentrate Fundamental Serum ($89) Andrea Fournier from Kitchener, Ont., loved the “creamy, milky texture” of this product. “My skin didn’t feel tacky after application. Two pumps were all that was needed.” OVER $95 Filorga Time-Zero MultiCorrection Wrinkles

Serum ($105) This serum is perfect for women who crave a no-fuss anti-aging product that is non-greasy and absorbs fast. Apply morning or night and follow with your favourite moisturizer.