The New Effortless

One positive to come out of our “new normal”? The natural look—easy, uncomplicated, entirely effortless—is back on top. It’s why we’re crushing on this season’s perfectly mussed, irresistibly touchable wave. We tapped Kérastase editorial director David D’Amours and model of the moment Emily Ratajkowski to break down this insouciant style into three simple steps.