ELLE (Canada)

BE THE BEST VERSION OF YOURSELF WITH CLAIROL

Let your personalit­y shine through in your hair colour. Thanks to CLAIROL’s innovative technology, at-home colouring has never been easier.

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Looking for the perfect hair colour to turn heads? Whether your style is traditiona­l or leans toward outrageous, Clairol has all you need to achieve the colour of your dreams from the comfort of your home. Year after year, the brand—the very first to launch do-it-yourself hair colouring in the 1950s—has continued to use scientific advancemen­ts to create products with spectacula­r results while always keeping them ultra easy to use. Here’s a look at this year’s new products to help you achieve your most beautiful hair yet.

CLASSIC BRUNETTE

Could it be that brunettes have more fun? After all, Hailey Bieber quit team blond for a chocolate mane earlier this year. To follow her lead, look no further than the Nice’n Easy Pure Brunettes collection, which features six new permanent shades of rich, glossy brown and, best of all, the new Detox+Pure Tone treatment. The secret to success? A new pre-colour step that purifies the hair fibres and removes mineral buildup for more uniform colour and shine. Achieving the brown of your dreams has never been easier!

MAKING A SPLASH

For those feeling a little more daring, Clairol has developed the Bold & Bright collection. Its eight vibrant shades—including multi-dimensiona­l browns, brazen reds and deep plums—resist fading thanks to the brand’s TrueColorS­eal technology. Plus, the Color Boost Glaze included in each box lets you easily amplify your colour whenever you feel like it.

Whichever facet of your hair personalit­y you choose to show off this spring, the results will be wonderful.

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