Pre­dic­tions

One in­dus­try leader and five trend fore­cast­ers look ahead 40 years and give us their pre­dic­tions on fashion, beauty, lux­ury and more.

Fashion (Canada) - - Contents - —Lind­say Tap­scott

Six global trend fore­cast­ers share their takes on what lies ahead.

FOR­TUNE TELLER

Noted fu­tur­ist Faith Pop­corn knew early on that she had a knack for iden­ti­fy­ing trends. It wasn’t in­tu­ition or psy­chic pow­ers, she says, but, rather, “an abil­ity to tie dif­fer­ent trains and trails and strings to­gether.” Pop­corn was set to be­come a lawyer at first, fol­low­ing in the foot­steps of her par­ents, both at­tor­neys. But, af­ter col­lege, she de­cided she couldn’t bear an­other three years of school. She took a job in ad­ver­tis­ing, where she watched her col­leagues sell clients a vi­sion of present day, com­pletely miss­ing, she says, “that the cul­ture was the me­dia of the future.” She quit and started her own com­pany, Faith Pop­corn’s BrainRe­serve, which, to­day, works with 10,000 fu­tur­ists across the globe (called her Ta­len­tBank), from dif­fer­ent in­dus­tries. Based on their re­search, Pop­corn and her team iden­tify the trends of to­mor­row, ad­vis­ing For­tune 500 com­pa­nies on how to cap­i­tal­ize on what’s to come. Her work, which is con­stant, takes her around the world—not that she sees any of it as “work.” “Ev­ery­thing I see leads to some­thing else,” she says. Her big pre­dic­tion for life in 40 years, based on what she’s cur­rently see­ing? “We’ll be aug­mented hu­mans. We’ll have tweaked our DNA, so we’ll all look great .... Tech will take us to new realms via man­u­fac­tured mem­o­ries... and ESP-like com­mu­ni­ca­tions. It will be an un­nerv­ing but amaz­ing time.”

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