THE BE­GIN­NING, 1977

Fashion (Canada) - - Fashion -

Maura (McGaghey) Ga­han was FASHION’s first cover model. It turns out we were also the last mag­a­zine she posed for. “It was for your 30th an­niver­sary,” re­calls Ga­han, who lives in Mon­tecito, Calif. “When you asked me to come back to Canada for the shoot, how could I re­sist? Wow! Has it re­ally been 40 years al­ready?” Ga­han, who was born in New Brunswick and raised in Hamil­ton, Ont., was a fa­mous Clin­ique model from the late ’70s to the early ’90s. Dur­ing her ca­reer, she posed for Sarah Moon, Hans Feurer, Bruce We­ber and Vic­tor Skreb­neski, but this shot by Mal­colm Batty is one of her favourites. “There’s a time­less­ness to it,” she says. “I can still re­mem­ber that day, and I can even re­mem­ber what Anne Apor Verner was wear­ing. She had on a for­est green cash­mere top and bot­toms that matched, and I thought, ‘What a stylish and beau­ti­ful woman.’” Apor Verner, who was writ­ing the Super Shop­per col­umn for Toronto Life at the time, agreed to take on this new role of fashion ed­i­tor at the re­quest of then pub­lisher Michael de Pencier. “Launch­ing the mag­a­zine was a bold idea, but I had no hes­i­ta­tion about tak­ing on the role be­cause I loved the idea of be­ing in the fashion world,” says Apor Verner. “For the cover shoot, Mal­colm Batty told me that he would put to­gether the team and book the model and that I was to concentrate on the clothes. We were break­ing ground, and it was ex­cit­ing.” John MacKay, who was named ed­i­tor-in-chief in 1980, de­scribes Apor Verner’s work as “vis­ually ex­tra­or­di­nary.” “She was one of the few Cana­dian fashion edi­tors whose work has reached the level of the very best. She could have been a Grace Cod­ding­ton.”

Pho­tog­ra­phy, Mal­colm Batty; styling, Anne Apor Verner; hair, John Stein­berg; model, Maura Ga­han (Fall 1977). “The ’70s and ’80s were the golden years of mod­el­ling,” says Ga­han. “You were treated with a lot of re­spect, espe­cially if you were sen­si­ble and didn’t get into the other side of the busi­ness, which was drugs, sex and rock ’n’ roll.”

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