Marc Ja­cobs’s Daisy Love is Beach Blan­ket Bingo in a bot­tle.

Daisy Love cap­tures the golden hour in a bot­tle.

Fashion (Canada) - - Contents - By Clara Young

D aisy Love, the lat­est se­quel to Marc Ja­cobs’s Daisy, is Beach Blan­ket Bingo in a bot­tle. “Ac­tu­ally, the in­spi­ra­tion was Cal­i­for­nia—Mal­ibu’s beaches,” says mas­ter per­fumer Al­berto Mo­ril­las about his third in­car­na­tion of the orig­i­nal. “It’s very Amer­i­can.” While the first Daisy is pas­toral, ver­dant and mead­owy—con­jur­ing The Vir­gin

Sui­cides girls in gauzy dresses ly­ing around in a clear­ing and plait­ing one an­other’s hair—this ver­sion takes Daisy, em­bod­ied by Kaia Ger­ber, and her friends to the sea­side. It’s late af­ter­noon, the breeze and the heat are dy­ing down and the air is mel­low and golden. It’s happy hour, in the grand­est sense of the phrase, and the big dim­mer switch in the sun­lit sky has just been turned on. “It’s a mo­ment of joy, youth and in­sou­ciance,” says Mo­ril­las, who in­voked this scene of care­free he­do­nism cen­tred around daisy-tree petals from the Gala­pa­gos Is­lands.

In the fra­grance, the scent of the petals is framed by a top note of ef­fer­ves­cent cloud­ber­ries, sub­tly sweet and mys­te­ri­ous, and base notes of drift­wood (ap­pro­pri­ate, given the beach theme) and cash­mere musk. “It’s a cock­tail of musks that gives the sen­sa­tion of sun-warmed skin,” says Mo­ril­las. “When you wear it, you feel this douceur, this gentle­ness, with­out it be­ing clingy.”

In­spired by wa­ter, Daisy Love nat­u­rally has an aquatic feel, but this is a per­fume for bikini-clad sun­bathers, not swim­mers. There is none of the brine and tangi­ness of a clas­sic ma­rine fra­grance—only the sen­su­al­ity and he­do­nism of bare skin.

The dif­fer­ent Daisy scents form a sto­ry­line, though Daisy her­self, of course, never gets older. She stays the same, with the fra­grances cap­tur­ing her “at dif­fer­ent mo­ments and dif­fer­ent con­texts in her life,” says Mo­ril­las. “It took me a long time to do the re­search and find a way to in­ter­pret this mag­i­cal am­bi­ence in an ab­stract way.” There is noth­ing ab­stract about the suc­cess that Daisy Love is bound to be, how­ever. It will be a sum­mer scent that lasts all year long.

KAIA GER­BER, THE FACE OF DAISY LOVE, FLANKED BY MOD­ELS FAITH LYNCH (LEFT) AND AUBE JOLICOEUR

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