Global exposure
Worldwide Business with kathy ireland sends crew to West Prince
A film crew contracted by “Worldwide Business with kathy ireland” captured footage late last week of Trout River trailers being offloaded. They also toured the company’s Coleman Corner plant on the Trout River Road and recorded customers comments about the trailers.
From a humble beginning in 1999, Trout River Industries has since grown into the world’s largest producer of live bottom trailers. The floors in the trailers move so that aggregate can be offloaded without raising the front of the trailer in the air.
Company owners, Darrin Mitchell and Harvey Stewart, took the film crew on a tour of local construction sites to view Trout River trailers offloading asphalt, gravel, compost and sand.
The week prior, Stewart and Mitchell were interviewed by Kathy Ireland on the Fox network Hollywood set of “Worldwide Business with kathy ireland.”
A Facebook Live segment, posted online following the filming in Los Angeles, suggests the show took note of the trailers’ cost-saving and safety features for the trucking industry.
“It feels pretty good, knowing a brand that was created on P.E.I. can be seen on the streets of Melbourne, in Switzerland, in Jordan,” Mitchell admitted. “When you go to these countries, you see the Trout River brand going up and down the road building infrastructure.” He’s proud of Trout River’s growth, which now includes licensees in Europe, the Middle East, Asia and in Australia and New Zealand, and he thinks the exposure in front of a potential worldwide audience of 250 million on Fox Business News and Bloomberg can help grow the company.
“For us, I think the big feather in the cap in having that recognition on a global media platform, it will probably mean more licensees and more global customers for us,” Mitchell suggested. Mitchell said it was a wonderful feeling Thursday to be able to celebrate being a global business in the presence of customers and staff. Some of the company’s employees were also interviewed for the segment.
Mitchell said Trout River has been allotted about seven minutes on a “Worldwide Business with kathy Ireland” episode, which is expected to air in August or September.