Journal Pioneer

Paddling through

Borden-Carleton paddle sport festival revamped for 2018

- BY COLIN MACLEAN Colin.MacLean@JournalPio­neer.com @JournalPMa­cLean

Borden-Carleton’s fledgling paddle sport festival has undergone a rebranding for its upcoming second edition. What was Waterways Paddling Festival in 2017 will become Sea the Coast Paddle Festival in 2018.

The proponents of the event, Central Coastal Tourism Partnershi­p, have brought on a new company, Infinity Media Group, to manage and market the festival, which was launched just last year.

This year’s festival is shaping up to be not just a celebratio­n of the sports of kayaking, paddle boarding and canoeing, but also of Island food, history and culture, said Diane Johnstone, a coowner of Infinity Media Group with her husband Dean.

The diverse vision the organizers had for the event is partly what originally made them want to get involved, said Diane.

“It was very much an event that wasn’t just about paddling, it was about celebratin­g the Island and we were very much in tune with that.”

The festival is still a few weeks away from being able to take

online registrati­ons, but anyone interested in participat­ing can keep an eye on the event’s website www.seathecoas­tpaddlefes­t.com and its various social media channels.

Sea the Coast is scheduled to take place June 22 to 24 with many of the events happening in or nearby Borden-Carleton. There are a lot of events scheduled, a list of which, subject to change, can be found on the event’s website. Some examples include paddles along the Tryon River, along the coast to Chelton and under the Confederat­ion Bridge and classes for beginners to the sport. These will be led by Paddle Canada certified instructor­s. There will also be musical entertainm­ent by the Amanda Jackson Band and Dylan Menzie, a banquet hosted by former paddle-sport Olympian Andrew Russell, workshops, races, and more.

A weekend pass for the festival is $120, plus tax, but there are also day passes available. Equipment like kayaks and safety equipment will also be available for an additional fee.

 ?? JOURNAL PIONEER PHOTO ?? A scene from the 2017 Waterways Paddling Festival in Borden-Carleton, which has been revamped this year into the Sea the Coast Paddle Festival. This year’s event is scheduled for June 22 to 24 and will be full of paddle sport events, music and more.
JOURNAL PIONEER PHOTO A scene from the 2017 Waterways Paddling Festival in Borden-Carleton, which has been revamped this year into the Sea the Coast Paddle Festival. This year’s event is scheduled for June 22 to 24 and will be full of paddle sport events, music and more.
 ?? SUBMITTED PHOTO ?? Dean and Diane Johnstone of Summerside, co-owners of Infinity Media Group, are organizing this year’s Sea the Coast Paddle Festival in and around Borden-Carleton.
SUBMITTED PHOTO Dean and Diane Johnstone of Summerside, co-owners of Infinity Media Group, are organizing this year’s Sea the Coast Paddle Festival in and around Borden-Carleton.

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