Workplace injury awareness

Campaign reminds Atlantic Canadians of the importance of workplace safety

A new campaign has been released in hopes to increase awareness about the impact of workplace injury and the importance of its prevention. Around 15,000 Atlantic Canadians suffer time-loss injuries at work every year. The injuries affect economy, communities, employers, workplaces and lives of workers.

“While we have made significant strides in injury prevention over the last decade, the impact of even one traumatic workplace injury or fatality in Prince Edward Island is devastating,” said WCB Prince Edward Island CEO, Luanne Gallant.

“Behind every statistic is a person and a family whose lives have been changed by a workplace injury. We’re proud to be a part of this campaign with our Atlantic partners and we hope it will get people to think and act differently when it comes to safety in the workplace.”

Gallant says workplace injury, and the amount of time lost to it, has a direct impact on the economic progress of the province. “Everyone has a role to play when it comes to workplace safety, as we all have the right to return home at the end of the day,” said WCB board chair, Stuart Affleck.

“This new campaign speaks to the heart of workplace safety and reminds us why it’s so important to make safety the number one priority when on the job.”

Threads of life, Canada’s national organization for workplace family tragedy support, is also a partner in the campaign.

“We were grateful and appreciative to have been a part of the development of these ads,” said Shirley Hickman, executive director with Threads of Life. “Family members who took part in reviewing the advertisement had experienced similar tragedies in real life. They embrace the concept in the hopes it might prevent what happened to their families from happening to someone else.” To view the ads and learn more about the campaign, visit: wcb.pe.ca/information