New partner at Embrun Ford
With a personal mission to provide products and services of high quality to ensure the ultimate satisfaction of customers in the area, Dennis Langlois, new partner and dealer principal at Embrun Ford, hopes to use his extensive experience, passion and drive to the benefit of the community.
“I’ve been in the automotive industry for 26 years. I started back in 1991 as a service advisor and most of my time has been spent in service, parts, body shop and customer relations”, stated Langlois.
Eight years ago, he then became general manager in a dealership in Pembroke and has been working general manager roles ever since, helping dealerships grow. “My strength has always been in the fixed operations parts and service and customer relations, added the service specialist. I am passionate about customers and I like to hire, train and develop staff to be like me in that aspect.”
Overseeing all operations, Langlois wishes that past and present clients take the time to come and shake hands, and experience for themselves the new Embrun Ford. Although his vision may take some time to fulfill completely, his focus for now is the service department. “I have an opportunity now to take this dealership and cultivate and grow it and to develop it to where its potential is. I am passionate about results and my force is building great teams.”
After spending the last 20 years in Pembroke, Dennis Langlois has made this region his new home. “I’m here to stay, not just a couple of years, I have a stake in this place and a genuine interest to make sure that it succeeds and grows.”
Although located in a growing area, the commuting community represents a challenge, but Langlois’ intent is to reach out to past, present and potential customers, to “shake things up and make things happen”.
“I’m very competitive, in a good way, concluded Langlois. Eventually I will own 100% of this place, it might take me a lot of time, but it’s the intention. We have a capacity to do a lot more, a lot of potential and also, a lot of room for improvement.”