Twitter cuts staff, kills off Vine app

Twitter, seemingly unable to find a buyer and losing money, is cutting about nine per cent of its employees worldwide.

It is also killing off Vine, a mobile video app where people share short video clips that play in a loop. While beloved by users and a pioneer in its own right, Vine, which launched in 2013, never took off with the masses and has lost its lustre as of late.

Twitter has failed to keep pace with rivals Facebook, Snapchat and Instagram and in recent months, rumours abounded that it would be acquired. In a conference call with analysts on Thursday, CEO Jack Dorsey quickly brushed aside what he called “recent market speculation.” He said the company is committed to growing longterm shareholder value, and that he doesn’t plan to comment “any further on this topic.”

Shares of Twitter, which have tumbled 27 per cent in the past month as possible suitors have wandered away, rose 34 cents, or two per cent, to $17.63 in trading Thursday.

The San Francisco company said it expects to take $10 million to $20 million in charges as it lays off more than 300 of its 3,860 workers.

“We have a clear plan, and we’re making the necessary changes to ensure Twitter is positioned for long-term growth,” CEO Jack Dorsey said in a company release.

Since the end of 2014, Twitter has lured 15 million monthly users to expand its audience to 313 million people. In that same period, Facebook brought in 319 million users, expanding its reach 1.7 billion people.