Shop­pers seek­ing pot-brand man­ager

Lethbridge Herald - - BUSINESS ✦ AGRICULTURE -

Shop­pers Drug Mart is look­ing to hire a med­i­cal mar­i­juana brand man­ager as it tries to po­si­tion it­self in the bur­geon­ing cannabis mar­ket, even though it is not cur­rently le­gal to dis­trib­ute the drug through phar­ma­cies.

The phar­macy re­tailer says in a job post­ing that the se­nior brand man­ager role will en­tail lead­ing its strat­egy and mar­ket­ing ac­tiv­i­ties to doc­tors and health­care providers in the cannabis space.

The on­line job post­ing adds that the win­ning can­di­date will be also en­sure that the Shop­pers’ med­i­cal pot mar­ket­ing ma­te­rial is com­pli­ant with Health Canada reg­u­la­tions.

This comes af­ter Shop­pers’ par­ent com­pany, Loblaw Com­pa­nies Ltd. in Oc­to­ber 2016 ap­plied for a Health Canada li­cence to dis­pense med­i­cal mar­i­juana.

Cur­rently, un­der fed­eral reg­u­la­tions, the only le­gal dis­tri­bu­tion method for med­i­cal mar­i­juana is by mail or­der from li­censed pro­duc­ers di­rect to con­sumers.

The fed­eral gov­ern­ment is also mov­ing to­wards a July 2018 dead­line to make recre­ational mar­i­juana le­gal, but Loblaws’ CEO said last year the com­pany is only in­ter­ested in med­i­cal cannabis.

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