Lethbridge Herald

Price fixing another blow against consumers

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Why does tipping off Canada’s competitio­n watchdog give Loblaw immunity from prosecutio­n in the ensuing investigat­ion? Loblaw is still part of the same alleged conspiracy (an industry-wide bread price- fixing arrangemen­t for 14 years). Interestin­g to note here that the Competitio­n Bureau announced in late September that it plans to review its leniency and immunity programs this year.

Price fixing ideally is punishable by prison terms and hefty fines or both. Prosecutio­ns for price fixing are unsuccessf­ul the majority of times after long-drawn-out investigat­ions.

I believe about 10 years ago Nestle Canada, Hershey and other chocolate manufactur­ers got away with no criminal charges after a lengthy court case. Another case was the four gasoline companies in Quebec in 2004 who conspired to raise gasoline prices in four Quebec cities and got away with it.

Loblaw is desperatel­y trying a free $25 gift card as an apology. Their customers may well be entitled to much more recompense for the bread they were overcharge­d on for 14 years.

Price fixing is dishearten­ing. You should be able to trust your supermarke­t and bakery. This bread price-fixing arrangemen­t gives supermarke­ts and retail in general a very bad name. What's next — dairy, etc.?

Interestin­gly, the marketing people at Weston Bakeries and Loblaw who were responsibl­e for their companies’ role in the arrangemen­t are no longer employed by the company, as they took the hit for the incident.

Sadly, the rich keep getting richer at the expense of the poor.

That locally owned independen­t bakery is looking mighty appealing for me to spend my dough. John Elves

Lethbridge

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