College students learn ‘the art of the pitch’

TECCONNECT HOSTS MULTIMEDIA, DIGITAL COMMUNICATION STUDENTS FROM COLLEGE

You create the world’s best advertising campaign. But then you need to convince your client to try it out.

That’s the challenge a group of Lethbridge College students faced this week, as they competed in a reallife event at tecconnect.

Students in the college’s multimedia production program, along with colleagues in the digital communications and media program, were urged to focus on “the art of the pitch” as they worked to design marketing materials for a local company.

“This competition helps to mimic the realities of the new media industry,” says multimedia production instructor Tanya Weder.

“The students will have to realize what (the client) needs for his business, create examples of those pieces in a limited time, and then sell him on their vision. “It’s an excellent, real-world learning experience.” Working in groups, they’ll be presenting their proposals to college alumnus Guillermo Aceytuno, winner of the Chinook Entrepreneur Challenge in 2017. He’s now owner of OnSITE Auto.

Competitors were asked to create a new logo for the business, as well as creating supportive materials that could includeTV or radio commercials, social media accounts, virtual reality applications, animation and motion graphics.

Organizers say they chose the Tecconnect location as “a vibrant place for entrepreneurs to start and grow their business within a supportive and innovative environment.”

“We are pleased to be part of a hands-on learning experience that connects students with entrepreneurs, creating an opportunity to put theory into practice while also receiving in-person feedback and insights,” says Renae Barlow, vicepresident of entrepreneurship and innovation with Economic Development Lethbridge.

“This project is a tangible example of how tecconnect works collaboratively with the community to enhance the entrepreneurial ecosystem in Lethbridge.”

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